'Checkout Live' is a new platform that merges live stream content with an eCommerce platform to make it possible for shoppers to watch content and shop the items seen in it.
Social video platforms such as YouTube and Snapchat have become increasingly popular, which has showcased the capabilities to sell items that are showcased in the content. This is positioned as more professional with 'Checkout Live' to make it more suitable for brands to utilize rather than being posted on a separate social media site.
Products like cosmetics are more appealing to purchase when you have seen a demonstration of how they are used in real-time. 'Checkout Live' makes it possible for brands to create live stream content that can be used to market and sell products more effectively.