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WIREWAX & the CFDA Pair Up to Promote Shoppable Designer Videos

 - Jul 10, 2014
References: cfda & wirewax
The interactive video platform WIREWAX is now part of a partnership with The Council of Fashion Designers of America (CFDA) that will make shopping videos extremely easy for consumers and highly customizable for brands. The CFDA will be introducing WIREWAX to designers, giving them the tools to craft completely unique shopping experiences in videos with touchable and clickable tabs that can be applied to products or people in motion.

It's been proven that this kind of shopping technology has doubled engagement times, causes 67% of viewers to interact with videos at least once and improves click-through rates by 14%, which means that the interactive shopping videos give brands more bang for their buck. With this partnership between WIREWAX and the CFDA, the fashion and retail industries could be forever changed.