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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Co-Branded Auto

Car companies push lifestyle branding through unexpected collaborations

Implications - Efforts to keep consumers -- specifically Millennials -- interested in purchasing vehicles in the face of economic hardship and environmental concerns are beginning to skew toward co-branding. Aligning with brands outside of the auto industry positions a vehicle as less of a rite of passage, and more a piece of a curated lifestyle, proving the power of personal brand.
Workshop Question — Brainstorm new opportunities that incorporate unexpected partnerships that are mutually beneficial. What brands come to mind?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
279,901 Total Clicks
Date Range:
Oct 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:

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