Car companies push lifestyle branding through unexpected collaborations
Implications - Efforts to keep consumers -- specifically Millennials -- interested in purchasing vehicles in the face of economic hardship and environmental concerns are beginning to skew toward co-branding. Aligning with brands outside of the auto industry positions a vehicle as less of a rite of passage, and more a piece of a curated lifestyle, proving the power of personal brand.
Workshop Question — Brainstorm new opportunities that incorporate unexpected partnerships that are mutually beneficial. What brands come to mind?
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Oct 15 — Jul 16
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