In celebration of the release of the new 'Mad Max' game, Uber partnered with Warner Bros. to offer lucky passengers rides in video-game themed cars. In a unique marketing stunt, Uber is operating a few limited edition Mad Max-inspired cars in the downtown Seattle area. The event coincides with the September release of the video game. Interestingly, passengers will not be charged, providing a more immersive, video game-like experience.
The interactive advertising campaign is a great way to encourage non-video game players to enter into the virtual world and experience the post-apocalyptic setting the new Mad Max explores. Afterwards, riders will be able to truly call themselves a "Wasteland Warrior."
Each vehicle varies in size and can seat up to four people. Drivers of each vehicle is also part of the experience, dressed as a Mad Max character.