Consumers seek products that promise secretive beauty solutions
Implications - With the rise of the natural movement permeating the realm of fashion and beauty, consumers are beginning to opt for discrete solutions to common skincare concerns to appear less concerned with perfection while still satiating their vanity. Products promising strong protection while simultaneously being completely undetectable, fulfill the rising desire to appear genuine and natural while attaining peace of mind.
Workshop Question - What kind of product could your company release to project a natural lifestyle?
Trend Themes
1. Undetectable Beauty Solutions - Consumers seek out products that promise strong protection while remaining completely undetectable, creating opportunities for the development of products that are discrete while still providing effective results.
2. All-natural Pest Control - As consumers become more health-conscious, there is a growing demand for all-natural solutions to pest control, with the use of essential oils and other natural ingredients creating opportunities for new, more sustainable products.
3. Long-lasting, Discrete Hair Care - As people lead busy lifestyles, there is a demand for hair care products that can clean and refresh hair without leaving it with residue, due to this busyness leading to a need for long-lasting freshness and discrete formulas for hair products.
Industry Implications
1. Beauty and Skincare Industry - Companies in the beauty and skincare industry can develop products that protect the skin and have undetectable qualities that appeal to consumers looking for discrete solutions to common skincare concerns.
2. Pest Control and Insect Repellent Industry - Companies that specialize in pest control and insect repellents can develop all-natural solutions using essential oils and other natural ingredients to meet the growing demand for health-conscious and sustainable pest control products.
3. Hair Care Industry - Hair care companies can capitalize on the need for long-lasting, discrete solutions to hair cleaning, by developing products that offer refreshment without leaving a residue, leading to a better hair care experience for consumers.
