Oral Care Wipes

SCRATCH Addresses Oral Care and Travel with Its Unique Mouth Sheets

Toothpaste now comes in many forms, including pastes, powders and tabs, but SCRATCH aims to improve the relationship between oral care and travel with its convenient 'Mouth Sheets.'

These oral care wipes come in individually sealed packets and once opened, they can be used to clean teeth without any water. In this concentrated format, the active ingredients in the wipes are especially good at targeting stains that come from tea and coffee. As well as being useful for teeth, true to their name, these Mouth Wipes are also suitable for gently treating the gums and tongue.

These travel-sized products come in small boxes that contain 10 individual foil-wrapped packages. The SCRATCH Mouth Sheets are offered in three minty flavors: Peppermint, Peach Mint and Grapefruit Mint.

Mouth Wipes
Convenience in oral care products such as wipes that target specific dental issues on-the-go.
Concentrated Oral Care
Creating more potent forms of oral care products to effectively address common problems such as stains caused by food and drinks.
Alternative Toothpaste Forms
Exploring unique forms of toothpaste such as powders and tabs as alternatives to traditional toothpaste.

Sectors Adopting This

Oral Care
Developing more portable oral care products that cater to consumers who are always on-the-go.
Travel
Producing travel-sized oral care products to address the needs of frequent travelers.
Personal Care
Investing in innovative forms of personal care products such as oral care wipes that cater to consumers who prioritize convenience and effectiveness.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 46%
Freshness 8%

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