In order to set itself apart from the masses, Dentisse created colorful jewel-toned tubes for its Natural Reflection and Pro Natural Reflection premium toothpaste products.
Most toothpaste tubes favor the use of white elements, since this color is often associated with a bright smile that's both fresh and clean. These packaging designs from Dentisse feature a sophisticated look that diverges from this conventional color scheme. In place of stripes and bold graphics, Dentisse uses botanical illustrations of mint leaves to suggest its 'Radiant Mint' flavor. On the packages, the brand calls out only a few key product features, such as its polishing and whitening properties.
From afar, this colorful toothpaste packaging design resembles a high-end cosmetic product versus an ordinary oral care item. As such, it may even be an item that people purposefully leave out on a bathroom counter in order to fully appreciate its aesthetics.
Why This Trend Is Growing
- Colorful Toothpaste Packaging
- Opportunity to disrupt the toothpaste industry by creating packaging designs that diverge from conventional color schemes, appealing to consumers looking for a unique and sophisticated product.
- Botanical Illustrations
- Disruptive innovation opportunity to incorporate botanical illustrations in packaging designs to create a more visually appealing and nature-inspired product.
- Upscale Oral Care Products
- Opportunity to create premium oral care products that resemble high-end cosmetic items, appealing to consumers who value aesthetics and luxury.
Industries Being Reshaped
- Personal Care Products
- Innovation opportunity in the personal care industry to introduce colorful and visually appealing packaging designs for toothpaste and other oral care products.
- Cosmetics
- Opportunity to expand into the cosmetics industry by creating toothpaste products with high-end packaging designs that resemble cosmetic items.
- Packaging Design
- Disruptive innovation opportunity in the packaging design industry to create unique and sophisticated designs for oral care products, diverging from conventional color schemes.
