In order to set itself apart from the masses, Dentisse created colorful jewel-toned tubes for its Natural Reflection and Pro Natural Reflection premium toothpaste products.
Most toothpaste tubes favor the use of white elements, since this color is often associated with a bright smile that's both fresh and clean. These packaging designs from Dentisse feature a sophisticated look that diverges from this conventional color scheme. In place of stripes and bold graphics, Dentisse uses botanical illustrations of mint leaves to suggest its 'Radiant Mint' flavor. On the packages, the brand calls out only a few key product features, such as its polishing and whitening properties.
From afar, this colorful toothpaste packaging design resembles a high-end cosmetic product versus an ordinary oral care item. As such, it may even be an item that people purposefully leave out on a bathroom counter in order to fully appreciate its aesthetics.