Time to Blossom is a new private label skincare line recently launched by Korean retailer Åland. The range features wholesome branding with illustrations by artist Yeji Yun that include an assortment of animal characters each with a distinct personality.
Created by Crosspoint Design Studio, the branding and packaging for Time to Blossom succeeds in telling a memorable story, no matter how short. The range, which features personal products such as toner, lotion, shampoo and conditioner and deodorant, allocates a particular animal character to each product, creating a distinct, unified packaging scheme that strengthens the brand narrative as a whole.
Given that consumers are already familiar with Åland as a retailer, Time to Blossom is likely to resonate well with shoppers through its easily relatable story.