There are countless mini toothpaste products that have been designed with the traveler in mind. However, this premium packaging system from Quip brands itself in an entirely different way than most.
This tube for Quip's Mint Anticavity contains 0.85oz worth of product, but it seems much slimmer and sleeker than most comparable travel-sized toothpaste products that hold the same amount of product. Rather than just identifying itself as a solution for travel, this formula is packaged in a container that communicates it contains roughly enough paste for "2 Weeks" of oral care when a pea-sized amount is used for brushing.
For those who need slightly more product, Quip also produces a '3 Month' version. Both types of toothpaste are sold as singles, or as part of a refill plan to go along with its toothpaste subscription service.
What's Driving This Trend
- Premium Packaging
- This innovative toothpaste packaging offers a sleek and slim design, setting itself apart from traditional travel-sized toothpaste products.
- Communication Through Design
- The packaging communicates the amount of toothpaste needed for '2 Weeks' of oral care, appealing to time-conscious consumers.
- Subscription-based Services
- Quip offers toothpaste as part of its refill plan, tapping into the trend of subscription-based services in the oral care industry.
Who This Affects Most
- Personal Care
- The premium toothpaste packaging presents an opportunity for disruptive innovation in the personal care industry.
- Travel Accessories
- Quip's slim and sleek toothpaste packaging caters to travelers, showcasing potential innovation opportunities in the travel accessories market.
- Oral Care
- The toothpaste subscription service and unique packaging approach by Quip opens doors for disruption in the oral care industry.
