As a means of marketing the brand's new line of styling products, iconic UK hair care brand Batiste recently launched a pop-up salon experience at London's Westfield mall. Taking place over two days, the Batiste pop-up provided individual consumers with a one in a lifetime hairstyling experience with celebrity stylists and
Boosted by the brand's #BatisteStylist hashtag, the by-appointment experience curated 101 stylish makeovers in its mere two-day hairstyling spree. With six glamorous styles to choose from, consumers got a chance to get up close and personal with the brand and receive tips to help them recreate their makeover at home.
This unique activation is a good example of immersive brand experiences, a particularly useful tool when aiming to entice the discerning millennial consumer who is wooed more by positive one-off encounters with brands.