Sentinel Toothpaste Uses a Leaf Icon to Identify Itself as Homeopathic
Laura McQuarrie — April 14, 2016 — Lifestyle
References: nopalia.gr & packagingoftheworld
This herbal toothpaste from Nopalia Natural Products uses minimal text and imagery in order to communicate its role as a clean and natural homeopathic oral care product.
'Sentinel' toothpaste comes in three color-coded varieties to represent Care & White, Anti-Plaque and Sensitive types that come in unique flavors like basil and spearmint or bergamot and orange tree blossom. These products are made with active plant-based ingredients, without the use of fluoride or parabens. One of the most standout additions to these products is Miswak, a tooth-cleaning twig that's commonly used as a natural alternative to the modern toothbrush.
In order to maintain the healing medicinal nature of the product, while also making it seem like a friendly oral care option to consumers, the design by Molivi Design Studio uses an uncomplicated scheme.
'Sentinel' toothpaste comes in three color-coded varieties to represent Care & White, Anti-Plaque and Sensitive types that come in unique flavors like basil and spearmint or bergamot and orange tree blossom. These products are made with active plant-based ingredients, without the use of fluoride or parabens. One of the most standout additions to these products is Miswak, a tooth-cleaning twig that's commonly used as a natural alternative to the modern toothbrush.
In order to maintain the healing medicinal nature of the product, while also making it seem like a friendly oral care option to consumers, the design by Molivi Design Studio uses an uncomplicated scheme.
Trend Themes
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Minimalist Packaging — Opportunity for innovative packaging designs that use minimal text and imagery to communicate product attributes.
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Natural Oral Care — Potential for developing natural and herbal toothpaste products that are free from fluoride and parabens.
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Alternative Oral Care Products — Market potential for tooth-cleaning twigs like Miswak as a natural alternative to traditional toothbrushes.
Industry Implications
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Packaging Design — Disruptive innovation opportunities in creating minimalist packaging designs for homeopathic oral care products.
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Oral Care Products — Innovative potential for developing natural, fluoride-free toothpaste options with active plant-based ingredients.
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Oral Health Accessories — Opportunities for brands to introduce alternative oral care products like Miswak tooth-cleaning twigs.
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