Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Ultra-Absorbent Mattifying Sunscreens

This Enzyme-Rich Sunscreen Gives the Skin a Matte Finish

— January 12, 2016 — Fashion
India's leading wellness brand 'VLCC' is selling an enzyme-rich sunscreen that gives the skin a matte finish. One of the problems with sunscreen is that it can make the skin appear shinier than normal. The sunscreen boasts an ultra-absorbent formula that gives the skin a smooth and even finish.

The 'Matte Look Sun Screen Lotion' from VLCC's 'Sun Defense' line is designed to help consumers avoid the added shine that comes from using sunscreen. Unlike other sun care products, the Matte Look Sun Screen Lotion is formulated with pineapple extract. Pineapple is an important skin-boosting ingredient because it contains antioxidants that can prevent cell damaged, as well as nutrients such as Vitamin C and amino acids. The formula is then bolstered with aloe vera and cucumber extract to protect against harmful UVA and UVB rays. The result is an ultra-absorbent formula that gives users a matte finish.

The enzyme-rich sunscreen ultimately gives South Asian consumers a non-sticky option when it comes to sun protection.
Trend Themes
1. Matte Finish Sunscreens - Opportunity for developing sunscreens that provide a matte finish to address the problem of skin appearing shinier than normal when using traditional sunscreens.
2. Enzyme-rich Skincare - Potential for creating skincare products enriched with enzymes, like pineapple extract, to offer additional benefits such as antioxidant protection and skin-boosting effects.
3. Non-sticky Sun Protection - Opportunity to develop sun care products that offer non-sticky formulations for consumers who prefer a more comfortable and less greasy sun protection experience.
Industry Implications
1. Beauty and Skincare - Innovation possibilities in the beauty and skincare industry with the development of matte finish sunscreens and enzyme-rich skincare products.
2. Wellness - Opportunity for the wellness industry to offer non-sticky sun protection options to cater to consumers' preferences for more comfortable and less greasy products.
3. South Asian Sun Care - Disruptive innovation potential in the South Asian sun care market by providing non-sticky sunscreens that give a matte finish, addressing specific consumer needs.
0.6
Score
Popularity
Activity
Freshness