Lush—a bath, body, skin, and hair care company specializing in fresh, ethically sourced, cruelty-free, and low-waste products—recently launched its 2022 collection of scrubs and this enzymic facial exfoliator is part of it.
Called 'Happy Skin,' the formula is vitamin-packed and powerful. Lush has included ethically sourced Argan Oil to hydrate and soothe the skin, Bamboo Stem for exfoliation, as well as Tagua Nut Powder to cleanse and improve complexion. For an extra nutritious kick, Lush features the enzymes of Fresh Pineapple Juice and Jackfruit Juice which are beneficial for reviving, cleansing, and strengthening the skin.
Lush's Happy Skin Enzymic Facial Exfoliator is fully vegan and promises to reveal healthy and radiant skin. The brand describes the scent of this product as "a warm, summer breeze, subtle with the sweet scent of vanilla."
Image Credit: Lush
Key Themes Behind This Trend
- Enzyme-based Skincare
- There is an opportunity for more companies to develop enzyme-based skincare products to appeal to the growing demand for natural and effective formulas.
- Ethical Beauty Products
- The rise in popularity of brands like Lush that focus on ethical sourcing, cruelty-free ingredients, and low-waste packaging highlights the potential for more disruption in the beauty industry in terms of sustainability and social responsibility.
- Customizable Skincare
- With the inclusion of ingredients like argan oil, bamboo stem, and tagua nut powder in Lush's Happy Skin Exfoliator, there is space for customizable skincare products that target specific skin concerns and offer a more personalized approach to skincare.
Where This Applies
- Beauty and Personal Care
- The beauty industry can continue to innovate with plant and fruit enzymes, sustainable packaging, and ethical sourcing to create products that cater to modern consumers' values and preferences.
- Natural and Organic Products
- The demand for natural and organic products is increasing, and companies that offer these options while also prioritizing sustainability and ethical sourcing have a competitive edge.
- Vegan and Cruelty-free Products
- The popularity of vegan and cruelty-free products is growing, and brands that prioritize these factors in their product development have an opportunity to tap into this growing market and set themselves apart from competitors.
