The Vitamin E Vitalizing Sunscreen SPF 50 + is a daily sun protector from COSRX that protects all skin types, nourishes with antioxidants and leaves no white cast. The reef-safe sunscreen provides broad-spectrum sun protection with a matte finish and the benefits of Vitamin E.
The lightweight sun care product is optimized for all skin types and textures and it includes supremely nourishing ingredients like cacao to fight signs of aging and cotton to relieve redness.
Eliminating the white cast was of particular importance to the brand while developing this product. As the brand shared in a press release, "According to our research on consumer reviews, most of consumers often used as an excuse to skip it entirely are the sunscreen allergy (causes irritated skin) or the white cast it leaves behind."
Why This Trend Is Growing
- Anti-white Cast Sunscreens
- Brands can develop anti-white cast sunscreens to cater to consumers that skip it entirely to avoid the white cast.
- Nourishing Sunscreens
- Sunscreens with nourishing ingredients can cater to consumers that want more than just sun protection.
- Reef-safe Sunscreens
- Brands can develop more reef-safe sunscreens which will attract consumers concerned with the environment they live in.
Industries Being Reshaped
- Skincare Industry
- This industry can continue developing nourishing and effective suncare products.
- Eco-friendly Industry
- This industry can partner with cosmetic industries to create reef-safe ingredients for suncare products.
- Cosmetic Industry
- This industry can continue developing effective sun care products that also cater to the specific needs of different skin types and preferences.
