100% mineral sunscreens are highly effective at providing broad-spectrum protection, yet many people are hesitant to use them due to the ghostly white casts they often leave behind on the face—Lion Pose's Ghost-Buster 100% Mineral SPF 42 sidesteps this problem with an orange-based formula.
This clinically proven, reef-safe formula ticks all the boxes by providing the highest UVA/UVB protection and a minimal white cast. What's more, the skin-caring formula doubles as a makeup primer that's packed with antioxidants and hydrating squalane. Once applied, the orange-hued liquid looks as natural as skin tint.
Mineral sunscreen producers are innovating by incorporating colored bases into their formulations, ensuring that people can enjoy effective sun protection without formulas that detract from their cosmetic appeal.
Key Themes Behind This Trend
- Colored Base Formulations
- Incorporating colored bases into mineral sunscreens to enhance cosmetic appeal and minimize white casts.
- Skin-caring Multi-functional Formulas
- Developing mineral sunscreens with added antioxidants and hydrating ingredients for improved skin health and makeup primer functionalities.
- Reef-safe Innovations
- Introducing clinically proven reef-safe mineral sunscreen formulations with high UVA/UVB protection and minimal white casts.
Where This Applies
- Cosmetics Industry
- Opportunity for cosmetic companies to explore colored base mineral sunscreen formulations for improved product aesthetics.
- Skincare Industry
- Chances for skincare brands to develop skin-caring mineral sunscreens with added benefits like antioxidants and squalane.
- Eco-friendly Beauty Industry
- Potential for eco-friendly beauty companies to lead the way in producing reef-safe mineral sunscreens with effective UV protection.
