The Gen Z affinity for oddity translates into indulgent beverages
Implications - Digital natives tend to have an affinity for oddities; this is true of everything from Gen Z's style of humor, to their taste in food and beverage. As a result, teens are responding to hyper-indulgent, almost novelty flavors, showing a need for connected thinking when it comes to concepts such as "Internet culture."
Workshop Question - If you were to launch a product aimed to appeal to Gen Z consumers, what would it be and how would it appeal to them?
Trend Themes
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Hyper-indulgent, Novelty Flavors — As Gen Z has an affinity for oddities, business professionals can create unconventional blends of sweet and tart flavors to appeal to their potential consumers.
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Unusual Food and Beverage Pairings — Business professionals can create unlikely partnerships between restaurants and popular food products to drum up curiosity and interest by offering something unique.
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Fusion Desserts/beverages — Offering unique mash-ups of classic menu items can attract curious consumers looking for a different experience.
Industry Implications
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Fast Food — Fast food chains can take advantage of offering unique flavor combinations to attract young consumers looking for novelty products.
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Beverage Industry — Beverage companies should consider merging two or more popular food products to attract consumers who crave new experiences and are always looking for novel flavors.
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Hospitality Industry — Hospitality professionals who offer fusion desserts/beverages can attract curious consumers who look for unusual dining experiences.
