Sippable Novelty

The Gen Z affinity for oddity translates into indulgent beverages

Implications - Digital natives tend to have an affinity for oddities; this is true of everything from Gen Z's style of humor, to their taste in food and beverage. As a result, teens are responding to hyper-indulgent, almost novelty flavors, showing a need for connected thinking when it comes to concepts such as "Internet culture."
SCORE 5.8
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Activity
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39,421 Total Clicks
Jan 16 - May 17
This Quarter and Mild
LifestyleDrinking
Featured Examples
Healthy Rainbow Lattes - The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
SCORE 7.4
This Quarter and Warm 921 Clicks Pub: Apr 26, 17
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Now that the limited-edition Unicorn Frappuccino from Starbucks has made its exit after much popularity, The Good Sort’s version of the Instagram-ready rainbow beverage has gained momentum.... [More]
Candy-Infused Milkshakes - Wienerschnitzel's New Candy Shakes are Made with Popular Sweets
SCORE 4.9
This Year and Average 635 Clicks Pub: Feb 21, 17
Candy-Infused Milkshakes
Wienerschnitzel's New Candy Shakes are Made with Popular Sweets
While spring has yet to officially arrive, Wienerschnitzel is already preparing for the warmer weather ahead with its new line-up of Candy Shakes. With the ongoing popularity of over-the-top soft... [More]
Cereal-Infused Ice Cream Shakes - The Burger King From Loops Shake is Sweet and Crunchy
SCORE 5.3
This Year and Warm 351 Clicks Pub: Apr 7, 17
Cereal-Infused Ice Cream Shakes
The Burger King From Loops Shake is Sweet and Crunchy
Set to debut at participating locations starting on April 17, the Burger King From Loops Shake is a vanilla ice cream shake that has been blended with a generous supply of the iconic breakfast cereal.... [More]
Carbonated Soda Milkshakes - Burger King Releases a Creamy Dr. Pepper Blended Beverage
SCORE 3.7
Mild 852 Clicks Pub: Jan 30, 16
Carbonated Soda Milkshakes
Burger King Releases a Creamy Dr. Pepper Blended Beverage
Fast Food eatery Burger King has increased its drink options with the addition of a carbonated soda milkshake to its menu. The drink features the classic pop Dr. Pepper mixed in with creamy ice... [More]
Banana Split Frappuccinos - This Starbucks Secret Menu Item is Perfect for Summer
SCORE 5.9
This Quarter and Warm 112 Clicks Pub: May 15, 17
Banana Split Frappuccinos
This Starbucks Secret Menu Item is Perfect for Summer
The flavor options for the Starbucks Frappuccino are virtually endless, and the Banana Split Frappuccino proves some of the tastiest offerings are invented by the baristas themselves. Starbucks... [More]
Cheese-Based Milkshakes - The Cheeeesy Gold Milkshake from Wayback Burgers is Made with Cheez Whiz
SCORE 3.8
Mild 220 Clicks Pub: Apr 26, 16
Cheese-Based Milkshakes
The Cheeeesy Gold Milkshake from Wayback Burgers is Made with Cheez Whiz
Although it began as an April Fool’s joke, Wayback Burgers ended up creating a real drink out of vanilla ice cream and Cheez Whiz called the Cheeeesy Gold Milkshake. Though the hybrid drink... [More]
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