While spring has yet to officially arrive, Wienerschnitzel is already preparing for the warmer weather ahead with its new line-up of Candy Shakes. With the ongoing popularity of over-the-top soft serve, these new shakes are sure to appeal to those with an insatiable sweet tooth.
The new Candy Shakes from Wienerschnitzel are a trio of creamy milkshakes made with popular candies. The first shake in the lineup is the Reese’s Peanut Butter Cup Shake, which is made with a Vanilla Tastee Freez Soft Serve base, hunks of Reese’s Peanut Butter Cups, whipped cream and a sprinkling of crumbled Peanut Butter Cups. The M&M’s Shake and the Oreo Cookie Chocolate Shake feature the same vanilla base and whipped topping, but are each made with M&M’s and Oreo cookies respectfully.
Why This Trend Is Growing
- Over-the-top Soft Serve
- Disruptive innovation opportunity: Create unique and extravagant soft serve creations using unconventional ingredients and toppings.
- Candy-inspired Milkshakes
- Disruptive innovation opportunity: Develop milkshakes that incorporate various types of popular candies to cater to those with a strong sweet tooth.
- Customizable Milkshakes
- Disruptive innovation opportunity: Offer a range of customizable milkshake options where customers can choose their preferred candies, flavors, and mix-ins.
Industries Being Reshaped
- Food Service
- Disruptive innovation opportunity: Introduce creative dessert offerings that bring a new level of excitement and indulgence to the food service industry.
- Confectionery
- Disruptive innovation opportunity: Collaborate with food service establishments to create exclusive candy-infused products that attract candy lovers and create additional revenue streams.
- Dessert Retail
- Disruptive innovation opportunity: Launch a specialized dessert retail concept that focuses on inventive milkshake variations, giving customers a unique and indulgent experience.
