Modernized Italian Scooters

The Vespa 946 Pays Homage to History While Looking Towards the Future

When a person thinks of a scooter, more often than not a specific brand comes in mind; the Vespa 946 shows why that's the case. The first updated design in six years, it is a sight for sore eyes. Although it pays homage to the year the Italian company was founded (1946), the Vespa 946 looks to the future with a modernized design that is even slicker and stylish than one could have hoped for.

Each country will get its own Vespa 946 model, with releases coming in premium colors and fresh customizations every year. With every component assembled by hand, it is no wonder that the Vespa 946 will have people salivating just looking at images on the Internet. With its art deco touches, it will be on many people's wishlists.

Modernized Scooter Design
Opportunity to create sleeker, more stylish designs for traditional modes of transportation.
Customized Country-specific Models
Opportunity to cater to the preferences of individual markets and create a bespoke experience for customers.
Hand-assembled Components
Opportunity to create a premium, high-end product that appeals to luxury consumers.

Sectors Adopting This

Automotive
Opportunity to innovate and modernize traditional modes of transportation to meet changing consumer preferences.
Manufacturing
Opportunity to create a bespoke product through hand-assembled components that appeals to a luxury market segment.
Fashion and Design
Opportunity to collaborate with manufacturers to create customized, trend-driven designs for traditional modes of transportation.
SCORE
4.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 49%
Freshness 8%