Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Approachable Artisan

Beverages hit a happy medium for Boomers

Implications - It's been said that Boomers and Millennials have similar desires regarding food and beverage, with the former skewing more toward familiarity. Satisfying the desire for authenticity among the previous hippie generation while still maintaining comfort levels means combining artisan branding with un-intimidating flavors.
Workshop Question — What lifestyle trends are shaping the way consumers are choosing products in your industry?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
147,320 Total Clicks
Date Range:
Jan 15 — Jul 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Cherry Blossom Cocktails
Cherry Blossom Cocktails
These Seasonal Cocktails Imagine the Taste of Japanese Cherry Trees
Strawberry Gin Spirits
Strawberry Gin Spirits
Poetic License's Strawberry Gin is Branded as a 'Picnic Gin'
Premium Olive Oil Branding
Premium Olive Oil Branding
Alkimia Boasts a Modern and Luxurious Packaging Design
Natural Iced Dessert Packaging
Natural Iced Dessert Packaging
The Ju-Ice Ice Cream Fruit Sorbet Blends Unexpected Ingredients
Artisanal Snack Packaging
Artisanal Snack Packaging
The Peter's Yard Crispbread Biscuit Crackers are for Cheese Aficionados
Grass-Fed Smoothie Branding
Grass-Fed Smoothie Branding
Kura's Healthy Shakes Promote its Use of Grass-Fed Dairy Protein
Artisanal Porridge Packaging
Artisanal Porridge Packaging
The Hubbards Creamy Porridge Hot Cereals Branding is Rustic
Meaty Landscape Branding
Meaty Landscape Branding
The Design of Krasnogorie's Packaging Has a Double Meaning
Immunity-Boosting Shooters
Immunity-Boosting Shooters
The Vive Organic Wellness Shot Offers a Wholesome Body Strengthener
Piquant Gilded Milkshakes
Piquant Gilded Milkshakes
This 'Golden Milkshake' Recipe is Spiced with Turmeric and Black Pepper
Regional Beverage Branding
Regional Beverage Branding
Nongfu's Spring Water Packaging is Inspired by Nature
Fizzed Fruit Ciders
Fizzed Fruit Ciders
The Smirnoff Cider Range Offers Tropical Notes Paired with Vodka Fermentation
Exotic Vinegar Drinks
Exotic Vinegar Drinks
Pok Pok Som Offers an Unusual Alternative to Soda
Upscale Fruit Cider Branding
Upscale Fruit Cider Branding
The New Stella Artois Cidre Packaging is Artistically Fresh
Spicy Sparkling Beverages
Spicy Sparkling Beverages
This DRY Sparkling Soda is Has a Savory Serrano Pepper Flavor
Fur-Wrapped Gin Bottles
Fur-Wrapped Gin Bottles
The Little Dipper Design Repurposes Used Object for a Cozy Detail
Art Deco Alcohol Packaging
Art Deco Alcohol Packaging
The LE TRIBUTE Cocktail Bottle Designs are Contemporary and Classic
Nostalgic Cocktail Slushies
Nostalgic Cocktail Slushies
This Gin and Juice Beverage is Replicated as an Iced Summer Drink
Healthy Celery Cocktails
Healthy Celery Cocktails
This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks
Fantasy Character Cocktails
Fantasy Character Cocktails
These Themed Beverages Celebrate the Return of Game of Thrones
Probiotic Flaxseed Beverages
Probiotic Flaxseed Beverages
Good Karma's Probiotic Range Includes Dairy- and Nut-Free Milk
Nourishing Turmeric Lemonades
Nourishing Turmeric Lemonades
Shaki Transforms Lemonade into a Potent Turmeric Drink
Sparkling Probiotic Drinks
Sparkling Probiotic Drinks
Goodbelly Makes Gut Health Appealing with Fizzy Fruit Flavors
Handcrafted Probiotic Sodas
Handcrafted Probiotic Sodas
This Healthy Soda Alternative is Made with Water Kefir Grains
Exotic Digestive Beverages
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
Curated Pantry Collections
Curated Pantry Collections
This 'Ila' Line of Home Essentials is Sourced from Around the World
Pumpkin-Flavored Kefir Drinks
Pumpkin-Flavored Kefir Drinks
This Probiotic Smoothie Comes in a Tangy Pumpkin Flavor
Eggnog-Inspired Kefir Drinks
Eggnog-Inspired Kefir Drinks
This Lifeway Kefir Drink Reminds of a Favorite Seasonal Beverage
Organic Kefir Drinks
Organic Kefir Drinks
This Fermented Beverage Provides a Healthy Dose of Protein
Infused Orange Juices
Infused Orange Juices
Uncle Matt’s Organic Orange Juice Flavors Include Turmeric and Coconut
Vibrant Plant Milk Packaging
Vibrant Plant Milk Packaging
Bruce Juice is a Line of Cold-Pressed Juices and Plant Milks
Probiotic Berry Sodas
Probiotic Berry Sodas
The Obi Probiotic Soda is Infused with Nutrients from Water Kefir
Kefir-Infused Coconut Water
Kefir-Infused Coconut Water
Inner-Eco's Probiotic Coconut Water Cultivates Good Health
Turmeric-Infused Sports Drinks
Turmeric-Infused Sports Drinks
'Tu Me' Released a New Line of Anti-Inflammatory Beverages
Healthy Minimalist Food Packaging
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
Handyman Beer Branding
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
Ethereal Tea Branding
Ethereal Tea Branding
August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
Artsy Chocolate E-Retailers
Artsy Chocolate E-Retailers
Le chocolat des Francais Boasts Illustrated Branding and Web Design
Holistic Apothecary Branding
Holistic Apothecary Branding
Tonic Room's Web Design Reflects Its Commitment to Organic Methods
Finger Print Packaging
Finger Print Packaging
Innato Chocolate Branding Takes the Notion of Visual Identity Literally
Motion Graphics Packaging
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
Canned Turmeric Teas
Canned Turmeric Teas
Dr. Andrew Weil's Turmeric Drink Makes an Ancient Remedy Easy to Consume
Bare Bound Branding
Bare Bound Branding
String Meat Packaging Minimizes Waste and Communicates Authentic Taste
Reusable Milk Bottles
Reusable Milk Bottles
The Straus Family Creamery Sells Dairy Products in Sustainable Containers
Emergency Cocktail Kits
Emergency Cocktail Kits
This Package From VL92 Provides You With Gin and Tonic Ingredients