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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Hyper-Niche Material

Packaging accommodates product through new materials

Implications - Though attention to design and novelty features help make packaging stand out to consumers, turning packaging into a product feature as opposed to an afterthought requires an understanding of product use. Armed with this knowledge, packaging manufacturers have begun creating materials to better accommodate the actual nature and use of the product. This shift speaks to more emphasis on ease of use and product care.
Workshop Question — What is the least useful part of your product, and how could you tweak it to become a necessity?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
253,652 Total Clicks
Date Range:
Aug 15 — May 17
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Portable Toothpaste Pods
Portable Toothpaste Pods
Poppits' Eco-Friendly Soft Gel Pods Do Away with Plastic Tubes
As an alternative to traditional packages of toothpaste tube that may be difficult to recycle and squeeze the last remnants out of, Poppits developed a new toothpaste packaging system. Poppits&#... MORE
Recycled Cotton Packaging
Recycled Cotton Packaging
Karta-Pack is an Innovative Material Made with Recycled Cotton Fibers
‘Karta-Pack’ is the name of an innovative material that’s made from 100% post-consumer material, such as recycled cotton fibers from discarded jeans and t-shirts. The hybrid... MORE
Tubular Umbrella Packaging
Tubular Umbrella Packaging
KISHA Uses a Carton and Paper System to Encase Its Smart Umbrellas
KISHA is a smart Bluetooth-connected umbrella that called for umbrella packaging that would be just as much of a standout as the innovative product. In order to show off “The World’s... MORE
Paperboard Six-Pack Rings
Paperboard Six-Pack Rings
The 'Can Collar' is an Environmentally Friendly Alternative to Plastic
Rather than making six-pack rings from plastic, WestRock developed the Can Collar, which is made from 86% paperboard. The use of this renewable, fiber-based material serves as a lightweight solution... MORE
Non-Stick Shampoo Bottles
Non-Stick Shampoo Bottles
This Plastic Coating Will Save Money and Prevent Waste
Science has created a plastic coating that allows soap and oil to easily slide off of it. There are few people who have not experienced the inconvenient process of trying to extract the remaining... MORE
Banana-Based Fabrics
Banana-Based Fabrics
This Company is Making Eco-Friendly Textiles Out of Banana Plant Stems
Offset Warehouse is selling sustainable fabric made out of banana plant stems. Every year, about a billion stems are thrown away by banana plantations. Offset Warehouse is using this natural... MORE
Cotton-Crafted Tea Packaging
Cotton-Crafted Tea Packaging
Bon Tea Packages Its Products in Fabric Tea Bag Vessels
Etsy’s LaiGoods shop specializes in unique tea products including this kit that features fabric tea bag packaging. Each package of the shop’s Bon Tea is shipped worldwide from Sweden and... MORE
Monochrome Diamond Packaging
Monochrome Diamond Packaging
This Packaging Forgoes the Need for Stuffing and Wasted Materials
This diamond packaging was created by the designer Andrew Zo for the brand ‘Developing Diamonds.’ The packaging was designed to hold and mail loose diamonds or diamonds in jewelry... MORE

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Related Examples

Hybrid Paper-Plastic Materials
Hybrid Paper-Plastic Materials
'Paptic' Blurs the Line Between Paper and Plastic
Shimmering Brandy Packaging
Shimmering Brandy Packaging
This Peach Brandy Bottle Was Made Using Eco-Friendly Techniques
play_circle_filled Transformative Doll Boxes
Transformative Doll Boxes
Disney's Moana Doll Comes in Packaging That Turns into a Boat for Play
Understated Athletic Branding
Understated Athletic Branding
This 'adidas Athletics' Packaging Aims to Eliminate Distractions
Biodegradable Food Packaging
Biodegradable Food Packaging
This Material Has a Low Impact on the Environment
Plant-Based Coffee Cups
Plant-Based Coffee Cups
The 'Future Smart' Paper Cup from Huhtamaki is Full Renewable
Multi-Product Takeaway Containers
Multi-Product Takeaway Containers
This New Paper Container from INDEVCO Streamlines Takeaway Items
eCommerce Diamond Packaging
eCommerce Diamond Packaging
The 'Developing Diamond' Diamond Wholesaler Packaging is Experiential
Diamond-Encrusted Smartphones
Diamond-Encrusted Smartphones
The Gresso Black Diamond iPhone 7 Retails for $500,000
Luxury Makeup Cases
Luxury Makeup Cases
This Makeup Box Holds Victoria Beckham's Estee Lauder Cosmetics
Diamond-Encrusted Teapots
Diamond-Encrusted Teapots
This Expensive Teapot Made the Guinness Book of World Records
Man-Made Diamonds
Man-Made Diamonds
Startup Diamond Foundry Makes Their Own Ethical Diamonds and Bespoke Jewelry
Diamond Powder Face Masks
Diamond Powder Face Masks
Rodial's Lifting Face Mask Includes Diamond Powder as an Ingredient
Bee Venom Cosmetics
Bee Venom Cosmetics
Rodial Uses Bee Venom as an Ingredient in a Cleanser, Serum and Moisturizer
Diamond-Accented Skull Rings
Diamond-Accented Skull Rings
This Gothic Jewelry from Peanuts & Co. Has Secret Compartments Inside
Luxury Foot Buffers
Luxury Foot Buffers
The Diamancel Foot Buffer Works to Soften the Feet Between Pedicures
Tear-Resistant Kites
Tear-Resistant Kites
The Haptic Lab Kites Are Cost-Effective With a Durable Ripstop Nylon Make
Unisex Cosmetic Packaging
Unisex Cosmetic Packaging
This Line of Skin Care is Targeted Towards Men and Women
Spray Clay Shampoos
Spray Clay Shampoos
The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder
Weather-Forecasting Umbrellas
Weather-Forecasting Umbrellas
The Tarabrella is a Smart Umbrella with a Multitude of Functions
Rolling Cane Umbrellas
Rolling Cane Umbrellas
The Bibi Lab Korogasa Naito Rolling Rain Umbrella is Functional
Anti-Thinning Shampoos
Anti-Thinning Shampoos
The Scalp Care Haircare Products by Paul Mitchell Build Stronger Strands
Edible Six-Pack Rings
Edible Six-Pack Rings
Saltwater Brewery's Beer Six-Pack Feeds Ocean Life
Ecological Plastic Rings
Ecological Plastic Rings
Saltwater Brewery Creates Digestible Six-Pack Packaging to Reduce Waste
Infant Oral Wipes
Infant Oral Wipes
Jack N' Jill Makes a Baby Wipe Specifically for Gums and Teeth
Pastel Tea Packaging
Pastel Tea Packaging
The Tri Tea Brand Identity is Inspired by Different Flavor Combinations
Suspended Luxury Loungers
Suspended Luxury Loungers
The 'SkyBed' Suspended Swing Lounge Provides Weightless Relaxation
Portable Personal Safes
Portable Personal Safes
The '5900D SafeSpace' is a Portable Lock Box That is Made for Travelling
Windproof Beach Umbrella Bases
Windproof Beach Umbrella Bases
The 'beachBUB' Umbrella Base Uses Sand to Weigh Down Beach Parasols
All-Day Protection Toothpastes
All-Day Protection Toothpastes
Biomin-F Protection Toothpaste Binds to Teeth for Up to 12 Hours
Hi-Tech Alert Umbrellas
Hi-Tech Alert Umbrellas
Davek Umbrellas Creates a Introduces Two New Sizes to Its Tracking Design
Kid-Friendly Toothpaste Dispensers
Kid-Friendly Toothpaste Dispensers
These Novelty Oral Care Accessories are Inspired by The Minions
Pocket-Sized Oral Care Sets
Pocket-Sized Oral Care Sets
The Sensimint Kit is Designed for Maximum Portability
Disposable Pocket-Sized Toothbrushes
Disposable Pocket-Sized Toothbrushes
The WISP Mini-Brushes Allow Consumers to Freshen Up on the Go
Herbal Toothpaste Packaging
Herbal Toothpaste Packaging
Sentinel Toothpaste Uses a Leaf Icon to Identify Itself as Homeopathic
Radiant Toothpaste Packaging
Radiant Toothpaste Packaging
Dentisse's Premium Toothpaste Products Come in Upscale Tubes
Two-Week Toothpaste Tubes
Two-Week Toothpaste Tubes
Quip's Upscale Mini Toothpaste Packaging Boasts a Slender Form
Refillable Travel Toothpastes
Refillable Travel Toothpastes
Toothpaste 2 Go's System Transfers Paste from a Full-Sized Tube
Invisible Dry Shampoos
Invisible Dry Shampoos
L'Oréal Professionnel's Morning After Dust Leaves No Residue After Use
IoT Umbrella Stands
IoT Umbrella Stands
The Nuvola is a Hi-Tech Product that Helps Ensure People Don't Get Wet
Prairie Pork Products
Prairie Pork Products
Tyson Foods' New Pork Brand Comprises Antibiotic-Free Meat
All-Natural Pet Shampoos
All-Natural Pet Shampoos
Duncan and Friends is a Naturally Derived Pet Shampoo
Volumizing Grooming Kits
Volumizing Grooming Kits
This Haircare for Men Pairs a Thickening Shampoo with Nutritious Vitamins
Harmonious Tea Packaging
Harmonious Tea Packaging
This Branding for a Greek Tea Brand Boasts Bold Typographics
Psychedelic Tea Packaging
Psychedelic Tea Packaging
The New Glory Mornin’ Super Tea Collection Boasts Whimsical Names
Chocolate-Like Tea Packaging
Chocolate-Like Tea Packaging
The Starbucks Tea Boxes by Marie Valencia is Cost-Effective and Eco
Mermaid Hair Care Sets
Mermaid Hair Care Sets
The Mermaid Set from Captain Blackenship Creates Beach-Inspired Waves
Luxurious Licorice Shampoos
Luxurious Licorice Shampoos
The Licorice & Urtica Shampoo from Korres is All-Organic
Boomer Beauty Haircare
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
Collapsible Beer Cups
Collapsible Beer Cups
These Brew Glasses Conveniently Flat Pack for Easy Storage
Conceptual Tea Packaging
Conceptual Tea Packaging
Melia Tandiono's Tea Package Design Idea for Teavana is Simplistic
Eco Tea Packaging
Eco Tea Packaging
Meng Cha Cha Tea Wrappers are Made from Recycled Materials
Monogrammed Tea Packaging
Monogrammed Tea Packaging
The New Teabox Branding Reflects the Simplicity of its Shipping
Pop Art Tea Packaging
Pop Art Tea Packaging
The London Tea Co. Uses Bright Colors and Graphic Teapots for Its Labels
Rock Badger Tea Packaging
Rock Badger Tea Packaging
This South African Tea Features a Cheeky Animal Mascot on the Label
Bottle-Opening Rings
Bottle-Opening Rings
This Bottle Opener Ring Collection is Both Elegant and Practical
Fried Squash Rings
Fried Squash Rings
This Substitute to Onion Rings Uses Slice Gourd and Shredded Coconut
Sleek Magnetic Key Wallets
Sleek Magnetic Key Wallets
The Swivel Key Carrier is a Practical, Elegant Key Chain Alternative
Metal Sheet Wallets
Metal Sheet Wallets
The Imossi Aluminum Wallet Opens Beer Bottles and Keeps Cards Safe
Illustrated Rotating Rings
Illustrated Rotating Rings
Birthe Beerboom's Ring Designs Depict Scenes of Moving City Life
Luxe Accessory Editorials
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Infinitely Recyclable Apparel
Infinitely Recyclable Apparel
These Hip Clothes are Made from Ocean Trash and Other Plastic Waste
Upcycled Bottle Bedding
Upcycled Bottle Bedding
W Hotels Totes Eco Luxury with Sheets Made from Upcycled Plastic Bottles
Smartphone-Connected Umbrellas
Smartphone-Connected Umbrellas
The Kisha Smart Umbrella Can Make Weather Predictions
Recycled Fabric Pouches
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TRMTAB Uses Recycled Material to Make Leather Pouches for Tech Devices
Garment-Recycling Factories
Garment-Recycling Factories
Le Relais Collects and Sorts Unwanted Textiles for Resale
Upcycled Kids Clothing
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KaLLio Turns Scrap Fabric into Adorable Garments for Children
Salvaged Plastic Runners
Salvaged Plastic Runners
The New Balance 'newSKY' is Made Using Recycled Bottles
play_circle_filled Eco-Conscious Couture
Eco-Conscious Couture
The Mauro Bianucci OW Collection Features Eco-Friendly Fashions
Biodegradable Shopping Bags
Biodegradable Shopping Bags
The Eco-Friendly 60 Bag Disintegrates in 60 Days
Eco-Friendly Niche Denim
Eco-Friendly Niche Denim
Levi's RED Jeans Collection Inspired by Amish Workwear