Kendall and Kylie Jenner are becoming quite the fashion dream team. With their own PacSun line and endless editorials, there's no signs of stopping this dynamic duo.
Recently the sisters have been appointed by popular fast fashion label Topshop to collaborate on a chic holiday line. Though the collection lacks the usual ugly Christmas sweater or cozy red and green garments, it does feature a range of sophisticated hems, sleek cuts and a nearly neutral color palette. The collection is made up of 15 pieces, which include party dresses perfect for New Year's Eve, bodycon dresses one might see their older sister Kim wear, faux fur and metallic mini skirts.
The holiday capsule collection comes shortly after the success of the previous Kendall and Kylie Topshop collaboration and will range from $58 to $180.
Image Credit: Topshop
Key Themes Behind This Trend
- Influencer Fashion Collabs
- As celebrities continue to dominate social media with large followings and devoted fans, there will be opportunities for fashion brands to tap into their influence through collaboration.
- Luxury Minimalism
- Sophisticated hems, sleek cuts, and a neutral color palette in Kendall and Kylie's collection indicate a shift towards minimalist luxury fashion.
- Sustainable Fast Fashion
- As consumers become increasingly eco-conscious, there will be opportunities for fast fashion brands to incorporate sustainable materials and ethical production practices.
Where This Applies
- Social Media
- Social media platforms will continue to be an important space for influencer collaborations in the fashion industry.
- Fast Fashion
- The fast fashion industry can incorporate sustainable practices to remain relevant in a changing market.
- Luxury Fashion
- Luxury fashion brands can explore the minimalist trend and offer pared-down collections with higher quality materials and ethical production.
