PrettyLittleThing Debuted an Elevated Holiday Collection
Grace Mahas — November 25, 2021 — Fashion
References: prettylittlething
Just in time for the holiday season, beloved fashion label PrettyLittleThing debuted its elevated holiday collection, dubbed 'Premium Part 2.' The limited-edition pieces are expertly crafted and feature "sultry satins and figure hugging feminine silhouettes." From elegant pantsuits and embellished dresses to faux fur coats and corset blazers, the new capsule has the perfect holiday outfit for any occasion. Moreover, the new collection was designed to fit all bodies with sizes ranging from 0-26.
PrettyLittleThing expanded to the Canadian market earlier this year and appeals to Gen Z and Millennial consumers searching for sophisticated and demure pieces. The entire PrettyLittleThing Premium Part 2 collection is now available to purchase online with prices starting at $54 CAD.
Image Credit: PrettyLittleThing
PrettyLittleThing expanded to the Canadian market earlier this year and appeals to Gen Z and Millennial consumers searching for sophisticated and demure pieces. The entire PrettyLittleThing Premium Part 2 collection is now available to purchase online with prices starting at $54 CAD.
Image Credit: PrettyLittleThing
Trend Themes
1. Inclusive Fashion - Fashion brands can more intentionally craft collections that are inclusive and cater to a wider range of body types.
2. Elevated Holiday Collections - Fashion brands can capitalize on the holiday season by releasing limited-edition collections that appeal to consumers looking for extravagant outfits.
3. Limited-edition Collections - Fashion brands can increase demand for their products by releasing limited-edition collections that create a sense of urgency to purchase among consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can increase their customer base and profits by offering inclusive collections for a wider range of body types.
2. Holiday Retail - Retailers that cater to the holiday season can increase their sales by offering limited-edition collections that align with the holiday spirit of extravagant spending.
3. Online Retail - Online retailers can take advantage of the convenience of online shopping and the accessibility of their websites by featuring limited-edition collections that create a sense of urgency among online consumers.
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