Face-to-face games get a portable, party-themed overhaul to appeal to adults
Implications - Appealing to an older audience, face-to-face games are taking on new designs and thematic elements that lend themselves nicely for use in adults' social situations. Whether through an explicit drinking element, or simply through portability and simplicity, brands are taking note of adults' desire to participate in games and return to their youth in a grown-up way.
Workshop Question - How can your brand tap into adult consumers' desire for elevated play-related experiences?
Trend Themes
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Adult-themed Face-to-face Games — Games are becoming more adult-friendly with new designs and themes, leading to more social situations which should present opportunities for brands to create playful party items.
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Tailgate Party Accessories — As people try to think of new ways to liven up tailgates, pickup trucks have become a hub of entertainment, in which drinking games are popular and could offer opportunities for innovative products to be developed.
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Compact, Nostalgic, and Addictive Card Games — With a growing demand for nostalgia that requires less screen time, brands can develop easily accessible and compact card game sets that can cater to younger audiences while also appealing to parents who want their children to enhance their memory and strategic skills.
Industry Implications
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Party and Entertainment Supplies — Manufacturers can create new supplies, accessories, and items that could stimulate conversation and enjoyment around drinking and adult-themed games.
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Automotive — Companies can focus on developing and selling accessories that can build a relationship between tailgating and automobiles.
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Toy and Game Manufacturing — Card and board game manufacturers can target the demand for nostalgia and strategy-based learning and introduce new, compact, and addictive games.
5 Featured, 43 Examples:
208,084 Total Clicks
Date Range:
Sep 15 — Jul 16
Trending:
Average
Consumer Insight Topics:
