Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Party-Friendly
Gaming
Face-to-face games get a portable, party-themed overhaul to appeal to adults.
3.6
Trend score
Trend
What is the Party-Friendly Gaming trend?
Party-Friendly Gaming: Appealing to an older audience, face-to-face games are taking on new designs and thematic elements that lend themselves nicely for use in adults' social situations. Whether through an explicit drinking element, or simply through portability and simplicity, brands are taking note of adults' desire to participate in games and return to their youth in a grown-up way.
Trend themes
Themes within the Party-Friendly Gaming trend
Three behaviours holding the trend together01
Adult-Themed Face-to-Face Games
Games are becoming more adult-friendly with new designs and themes, leading to more social situations which should present opportunities for brands to create playful party items.
02
Tailgate Party Accessories
As people try to think of new ways to liven up tailgates, pickup trucks have become a hub of entertainment, in which drinking games are popular and could offer opportunities for innovative products to be developed.
03
Compact, Nostalgic, and Addictive Card Games
With a growing demand for nostalgia that requires less screen time, brands can develop easily accessible and compact card game sets that can cater to younger audiences while also appealing to parents who want their children to enhance their memory and strategic skills.
Industry implications
What the Party-Friendly Gaming trend means for industry
Where the trend changes the playbookFor
Party and Entertainment Supplies
Manufacturers can create new supplies, accessories, and items that could stimulate conversation and enjoyment around drinking and adult-themed games.
For
Automotive
Companies can focus on developing and selling accessories that can build a relationship between tailgating and automobiles.
For
Toy and Game Manufacturing
Card and board game manufacturers can target the demand for nostalgia and strategy-based learning and introduce new, compact, and addictive games.
Workshop question
How can your brand tap into adult consumers' desire for elevated play-related experiences?
Trend signals
Trend signals for Party-Friendly Gaming
Trend score 3.6 out of 10, from popularity 54%, activity 46%, freshness 8%.
Popularity54%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Party-Friendly Gaming trend
5 featured examples from Sep 24, 2015 to Apr 5, 2016CategoryLife-Stages
Deceptive Strategy Card Games
The 'GG' Strategy Card Game Takes Only 15-Minutes to Play
The success of 'GG' Strategy Card Game demonstrates the potential for growth and innovation within the game development industry, particularly in the realm of deceptive strategy c…
CategoryLife-Stages
Pickup Truck Drinking Games
The Tailgate Pong Accessory Enables a Game of Beer Pong While Parked
The automotive industry has an opportunity to develop more tailgate party accessories that cater to the needs of truck owners.
CategoryLife-Stages
Sneaker-Inspired Trivia Games
'The Sneaker Game' is a Fun Activity for Footwear Fanatics
Disruptive Innovation Opportunity: Introduce unique gaming experiences that cater to specific interests, such as sneaker trivia games.
CategoryPop Culture
Adult-Oriented Board Games
'Odious Lists' is an Outrageous Spin on a Classic Party Game
There is a market opportunity for game developers to create more adult-oriented board games to satisfy the growing demand.
CategoryLife-Stages
Boozy Block-Building Games
This Re-Invented Jenga Game Incorporates Playful Recreational Drinking
The gaming industry can explore opportunities to develop more creative and engaging drinking games like Drunken Tower.
