International magazine Marie Claire has begun a new business venture with a magazine-themed level in Candy Crush.
Staring the magazine's Creative Director Nina Garcia, this level in Candy Crush was developed due to Garcia's own affection and fascination with the game. Working over Skype with King Digital Entertainment designer Yonna Ingolf, this level in Candy Crush will go live as a pop-up in-game event from Thursday December 18th, 2015 to Saturday December 20th, 2015. However, it has been stated that this level will become a permanent part of the game in a few weeks time.
With this partnership, Marie Claire continues to push people's idea of what a women's magazine can do and what a women's magazine can feature.