'Doughnut Time' is an pop-up doughnut shop that is located in very unusual places. In recent years, many restaurants have found new and innovative ways of expanding their customer base. This Australian doughnut shop demonstrates just one of the unusual places where restaurants are now setting up shop.
Doughnut Time is a popular Australian chain that specializes in producing small batches of hand-dipped doughnuts. The doughnuts range from traditional flavors such as salted caramel and original glaze, to more unusual flavors such as maple bacon and hibiscus. Unlike other doughnut shops, Doughnut Time operates a series of pop-up kiosks located inside Topshop locations. The in-store kiosks allow the brand to reach its target audience in an area where there is no competition from other food outlets.
The unusual approach has helped Doughnut Time become particularly popular among Millennial consumers, who often document their in-store eating experience on social media.