Topshop Top Pitch shows the entrepreneurial direction many big brands are currently embracing -- or at the very least wanting to embrace. Although not necessarily entrepreneurial itself, this program is meant to foster such progression in a way that will benefit the company in the long run. Through Topshop Top Pitch, people will be able to find mentors and development programs to help expand their ideas.
Focusing on wearable tech and smart fashion, the Topshop Top Pitch program will revolve around a four-week bootcamp in central London, England. Sheena Sauvaire, the retailer's global marketing and communications director, says, ""The merge of style and function has yet to have been seen in a true consumer-ready sense, and our aim is to discover new-to-market, highly desirable product at accessible prices for our fashion-savvy customer."
Key Themes Behind This Trend
- Wearable Technology
- Topshop Top Pitch program is focusing on wearable tech and smart fashion with a goal to discover consumer-ready product.
- Entrepreneurship
- Topshop Top Pitch program is fostering entrepreneurial progression for the long-term benefit of the company.
- Mentorship Programs
- Topshop Top Pitch program offers mentorship and development programs for entrepreneurs to expand their ideas.
Where This Applies
- Fashion
- Topshop Top Pitch program aims to discover highly desirable products in fashion for fashion-savvy customers.
- Technology
- Topshop Top Pitch program focuses on wearable tech, offering disruptive innovation opportunities within the technology industry.
- Startup Incubators
- Topshop Top Pitch program offers a four-week bootcamp, providing a potential disruptive innovation opportunity within the startup incubator industry.
