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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Synthetic Opulence

Gem alternatives provide affordable luxury with an authentic twist

Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave.
Workshop Question — How could your brand incorporate luxurious components to attract Millennial consumers without having to charge luxury prices?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
355,187 Total Clicks
Date Range:
Sep 15 — Jul 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

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