Trend cluster
Category

Personalized
Adornment

Consumers opt for jewels that let them express their unique individuality.

Bisecting Facial JewelryCustomizable 3D Printed JewelsKid Art JewelryNFC-Enabled JewelryZodiac Necklace Collections

Trend

What is the Personalized Adornment trend?

Personalized Adornment: Jewelry brands are aiming to enhance their already precious offerings by producing pieces that feel more personalized and speak to the individual sentiments of the wearer. Inspired by the growing desire for customization and individualization, jewelry brands are recognizing consumers as unique individuals and, in the process, fostering intimate relationships and stronger brand loyalty.

Trend themes

Themes within the Personalized Adornment trend

Three behaviours holding the trend together
01

Personalization

Jewelry brands are recognizing consumers as unique individuals and producing personalized pieces that foster intimate relationships and stronger brand loyalty.

02

3D Printing

Jewelry companies like Love & Robots are utilizing 3D printing technology to create customizable and unique jewelry pieces.

03

Technology Integration

Companies like Lokett Smartphone Memory Jewelry are integrating technology into their jewelry designs to create a more connected and personalized experience.

Industry implications

What the Personalized Adornment trend means for industry

Where the trend changes the playbook
For

Jewelry

Jewelry brands can explore new opportunities to create personalized, technological, and customizable pieces.

For

Fashion

Fashion brands can explore incorporating jewelry trends into their collections to expand their offerings and appeal to a broader audience.

For

Technology

Technology companies can explore integrating technology into jewelry designs to create new innovative products and experiences for consumers.

Workshop question

Are you providing enough diversification in your products to appeal to the majority of consumers? If not, how could you change that?

Trend signals

Trend signals for Personalized Adornment

Trend score 5.6 out of 10, from popularity 80%, activity 79%, freshness 8%.

Popularity80%
Activity79%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Personalized Adornment trend

6 featured examples from Aug 27, 2015 to Jun 27, 2016