Category
Lifestyle
Assisted Choices
Trend cluster
Category
Niche
Naturalism
Essential oils move beyond aromatherapy and cosmetics.
3.5
Trend score
Trend
What is the Niche Naturalism trend?
Niche Naturalism: Essential oils have caused a wave in the cosmetics and home industries, as they represent a more simplistic approach to the daily routine. This preference for naturalism is permeating other groups and uses as well. Accelerating the idea of purity implied with the use of essential oils, this represents the consumer desire to live an uncomplicated life.
Trend themes
Themes within the Niche Naturalism trend
Three behaviours holding the trend together01
Naturalism
Consumers have shown increasing preference for natural ingredients and simpler forms of self-care.
02
Essential oils
Essential oils are becoming increasingly popular as consumers seek natural solutions to common problems like allergies, insomnia, and stress.
03
Personalization
Consumers are looking for highly personalized and customizable products that offer tailored solutions to their individual needs.
Industry implications
What the Niche Naturalism trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry in particular has seen significant growth as consumers look for natural and customized solutions that cater to their specific needs.
For
Home goods
The home goods industry is also benefitting from increased naturalism, with consumers seeking eco-friendly and simpler ways to decorate and furnish their homes.
For
Health and wellness
The health and wellness industry has seen a surge in popularity as consumers look for natural and non-invasive ways to treat common ailments and improve their overall well-being.
Workshop question
How could your brand help consumers to simplify their lives?
Trend signals
Trend signals for Niche Naturalism
Trend score 3.5 out of 10, from popularity 63%, activity 35%, freshness 8%.
Popularity63%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Niche Naturalism trend
7 featured examples from Oct 23, 2015 to Aug 2, 2016CategoryFashion
Relaxing Essential Oil Jewelry
These Wooden Necklaces are Infused with Fragrance to Calm the Body
The jewelry industry can innovate by incorporating scent-infusing techniques to offer unique and versatile wearable products.
CategoryArt & Design
Odor-Extracting Bathroom Scents
The Aesop x A.P.C Post-Poo Drops Leave Behind a Fresh Citrus Aroma
The collaboration between Aesop and A.P.C in developing odor-extracting bathroom scents presents opportunities for innovation and expansion in the skincare industry.
CategoryFashion
Calming Essential Oil Mists
MMerci Encore's Invigorating Facial Mist Balances and Brighten's Skin
The beauty and personal care industry can capitalize on the trend of natural skincare products by developing and marketing their own line of organic essential oil mists.
CategoryLife-Stages
Kid-Friendly Essential Oils
Oilogic Introduces Essential Oils for Kids with 'Bundle of Joy'
Disruptive innovation opportunity: Incorporate essential oils into personal care products specifically designed for children, offering safer and more natural alternatives for pare…
CategoryLifestyle
Personal Grooming Oils
The Fur Oil is Designed for Use on Pubic Hair
The personal care industry can benefit from investing in research and development to create new and innovative all-natural grooming products.
CategoryFashion
Energy-Boosting Bath Oils
Lulu & Marula's Energizing Cleanser Will Hydrate and Invigorate Skin
Natural and eco-friendly skincare products are a disruptive innovation in the beauty industry.
CategoryLifestyle
Allergy-Alleviating Sprays
Saje's Allergy Spray Combats Seasonal Allergens with Essential Oils
Disruptive innovation opportunity: Integrate natural and holistic remedies into the health and wellness industry.
