Essential oils move beyond aromatherapy and cosmetics
Implications - Essential oils have caused a wave in the cosmetics and home industries, as they represent a more simplistic approach to the daily routine. This preference for naturalism is permeating other groups and uses as well. Accelerating the idea of purity implied with the use of essential oils, this represents the consumer desire to live an uncomplicated life.
Workshop Question - How could your brand help consumers to simplify their lives?