Purposeful Baubles

Charitable jewelry empowers consumers to indulge for a good cause

Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty.
SCORE 6.3
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Activity
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Megatrends
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178,283 Total Clicks
Nov 14 - Nov 16
This Year and Warm
FashionJewelrySocial Good
Featured Examples
Hunger-Combating Jewelry - This Charitable Initiative Trades Jewelry for Food
SCORE 6.9
Warm 1,681 Clicks Pub: Jul 6, 16
Hunger-Combating Jewelry
This Charitable Initiative Trades Jewelry for Food
A charitable initiative that involves trading in food-shaped jewelry is raising awareness and allowing homeless people to buy food. Art director Micaela Gallina started ‘Foodxury’... [More]
Educational Jewelry Initiatives - Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
SCORE 6.4
Warm 1,533 Clicks Pub: Jul 4, 16
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
Luxury jewelry brand Tiffany & Co. is hoping to change the lives of Middle Eastern women with its charitable initiative ‘Keys for a Cause.’ Launched in partnership with Jeddah-based... [More]
Microloan-Funding Necklaces - The Female-Empowering Socially Conscious Accessories Contain Crystals
SCORE 5.8
Warm 3,213 Clicks Pub: Nov 21, 14
Microloan-Funding Necklaces
The Female-Empowering Socially Conscious Accessories Contain Crystals
If you are looking for socially conscious accessories to give as gifts this holiday season, the LOVE necklace from Bird & Stone is an elegant choice that directly helps women in developing... [More]
LGBT Support Rings - This Ring Was Designed in Response to Homophobia in Romania
SCORE 4.9
Average 801 Clicks Pub: Jun 28, 16
LGBT Support Rings
This Ring Was Designed in Response to Homophobia in Romania
The rights and recognition of the LGBT community are at the forefront of social discussions at this time and these rings were designed to promote the cause and offer LGBT support. In May of this... [More]
Charitable Jewelry Sets - The Lokai Pact is a Collection of Bracelets That Supports a Good Cause
SCORE 6.3
This Year and Warm 659 Clicks Pub: Nov 3, 16
Charitable Jewelry Sets
The Lokai Pact is a Collection of Bracelets That Supports a Good Cause
The socially conscious jewelry brand Live Lokai recently debuted a new set called The Lokai Pact that allows fans to get their hands on all of the brand’s limited-edition colors at once. With... [More]
Charitable Jewelry Collections - These Louis Vuitton and Unicef Accessories Aim to Make a Difference
SCORE 4.2
Average 1,109 Clicks Pub: Jan 22, 16
Charitable Jewelry Collections
These Louis Vuitton and Unicef Accessories Aim to Make a Difference
A recent Louis Vuitton and Unicef jewelry collaboration aims to make a difference by helping children in need. The accessory range consists of a signature ‘Lockit’ pendant and matching... [More]
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