Charitable jewelry empowers consumers to indulge for a good cause
Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty.
Workshop Question - How can your brand leverage your loyalty program to promote social good?
Trend Themes
1. Socially Conscious Luxury - Brands are offering products that align with social good causes important to Millennials.
2. Charitable Jewelry - Jewelry brands are collaborating with charities to create products that give back to social causes.
3. Trade/exchange Jewelry - Jewelry pieces that are traded in exchange for food aid the homeless and raise awareness about the issue of hunger and food wastage.
Industry Implications
1. Fashion/jewelry Industry - Collaborating with charities to create socially conscious jewelry that appeals to modern consumers.
2. Luxury Jewelry Industry - Luxury jewelry brands are creating products that benefit social causes.
3. Non-profit Organizations - Collaborating with jewelry brands to create products that align with their organizational missions to raise awareness and funds.
6 Featured, 51 Examples:
243,186 Total Clicks
Date Range:
Nov 14 — Nov 16
Trending:
Warm
Consumer Insight Topics:
