Category
Lifestyle
Assisted Choices
2.8
Trend score
Trend
What is the YouTube Activism trend?
YouTube Activism: As of 2016, YouTube is accumulating around 4 billion views daily; to take full advantage of this influence, the blogosphere is pivoting toward activism and causes. Whether through branded cause marketing or tweaks to the tool, this shift to social issues not only shows responsibility on part of YouTube, but satisfies the consumer desire to influence and be influenced in a way that soothes the conscience.
Trend themes
Themes within the YouTube Activism trend
Three behaviours holding the trend together01
YouTube Activism
YouTube is becoming a platform for brands and individuals to spread awareness about their social causes and taking the activism to the vlogosphere
02
360 Degree Virtual Reality
The technology of capturing real events in 360-degree videos and virtual reality experiences provides accessibility to all parts of the world
03
Accountability Actions
Initiating disruptive campaigns like 'Skip the Bully' in online communities raises accountability and reduces the rate of cyberbullying
Industry implications
What the YouTube Activism trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising Industry
Creating cause marketing campaigns enables brands to connect with their consumers by displaying corporate social responsibility.
For
Technology Industry
The emergence of 360-degree cameras and virtual reality technology provides disruptive innovation opportunities in different fields besides entertainment
For
Social Media and Communication Industry
Developing accountability actions and cyberbullying prevention campaigns is a significant challenge in protecting the online community
Workshop question
How does your product or service appeal to your customer's morality?
Trend signals
Trend signals for YouTube Activism
Trend score 2.8 out of 10, from popularity 50%, activity 27%, freshness 8%.
Popularity50%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the YouTube Activism trend
4 featured examples from Mar 1 to Jul 13, 2016CategoryMarketing
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
The virtual reality industry can explore opportunities to develop immersive content and experiences for pride celebrations.
CategoryPop Culture
Cyberbully Time-Outs
YouTube Won't Let Malicious Users Pass Its Video Ads with 'Skip the Bully'
The 'Skip the Bully' campaign presents disruptive innovation opportunities for the advertising and marketing industry to create campaigns that address social issues and promote po…
CategoryMarketing
Community-Building Cocoa Videos
KitKat's Influencers Explore Sustainable Chocolate Production
Leaders in the chocolate production industry have a disruptive innovation opportunity to shift towards sustainable cocoa farming practices and strengthen the links between cocoa f…
CategoryMarketing
Child Refugee Videos
This Save the Children Video Follows Up on a Shocking and Powerful Film
Charitable organizations that support the welfare of refugees can increase their impact by harnessing the power of storytelling.
