The vlogosphere turns toward causes
Implications - As of 2016, YouTube is accumulating around 4 billion views daily; to take full advantage of this influence, the blogosphere is pivoting toward activism and causes. Whether through branded cause marketing or tweaks to the tool, this shift to social issues not only shows responsibility on part of YouTube, but satisfies the consumer desire to influence and be influenced in a way that soothes the conscience.
Workshop Question - How does your product or service appeal to your customer's morality?
Trend Themes
1. Youtube Activism - YouTube is becoming a platform for brands and individuals to spread awareness about their social causes and taking the activism to the vlogosphere
2. 360 Degree Virtual Reality - The technology of capturing real events in 360-degree videos and virtual reality experiences provides accessibility to all parts of the world
3. Accountability Actions - Initiating disruptive campaigns like 'Skip the Bully' in online communities raises accountability and reduces the rate of cyberbullying
Industry Implications
1. Marketing and Advertising Industry - Creating cause marketing campaigns enables brands to connect with their consumers by displaying corporate social responsibility.
2. Technology Industry - The emergence of 360-degree cameras and virtual reality technology provides disruptive innovation opportunities in different fields besides entertainment
3. Social Media and Communication Industry - Developing accountability actions and cyberbullying prevention campaigns is a significant challenge in protecting the online community
4 Featured, 36 Examples:
43,891 Total Clicks
Date Range:
Mar 16 — Jul 16
Trending:
Mild
Consumer Insight Topics:
