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Instagrammable Fitness

Socially driven consumers embrace workouts that also offer photo opps

Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations.
Workshop Question - What motivates and drives your consumer to purchase your products or services? How could you add status and social engagement to heighten that experience?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 61 Examples:
540,316 Total Clicks
Date Range:
Apr 15 — Mar 17
Trending:
V. Hot

Featured Examples

Boutique Designer Gyms
Boutique Designer Gyms
Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit
The Ceresio 7 Gym and Spa by Dsquared2 is the luxury fashion label’s latest foray into experiential marketing—the private health club is located in the basement of the label’s... MORE
Boutique Boxing Gyms
Boutique Boxing Gyms
'Shadowbox' in New York City Boasts a Rustic and Upscale Aesthetic
Nestled in New York’s Flatiron district is ‘Shadowbox,’ an unorthodox boxing gym that contrasts the brash and grittiness of boxing with a refined and relaxing ambiance. Founder... MORE
Branded Pop-Up Training Facilities
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
The X by adidas is an enormous one-of-a-kind training facility designed for women currently set up in London’s Victoria Park. Designed to get Londoners excited about the prospect of running,... MORE
Scholarly Boutique Gyms
Scholarly Boutique Gyms
The Library Gym is Transforming Training into an Upscale Activity
The Library Gym is a highbrow boutique gym in Notting Hill that is transforming the way individuals think about working out. Decorated more like a Soho House outpost than a gym, the stunning space... MORE
Contemporary Boutique Gyms
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
Located in London’s St. Mary Axe, this phenomenal gym is the first physical location for recently launched boutique gym brand 1Rebel. The project saw an 8,000-square-foot former office... MORE
Floating Fitness Studios
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
The first Nike Women’s 15k Race in Toronto, Canada was a huge success, due in large part to the construction of the Nike Crystal Coliseum. This special fitness studio was essentially a... MORE
Boutique Rowing Studios
Boutique Rowing Studios
Toronto's Nucleo Fitness Combines Rowing with Pilates for a Unique Workout
For those looking for a new way to get in shape, Toronto’s Nucleo Fitness offers a unique option. Instead of endless rows of treadmills and ellipticals, this boutique gym features a very... MORE
play_circle_filled Minimalist Outdoor Gyms
Minimalist Outdoor Gyms
'Kebne' is an Inclusive Outdoor Gym Inspired by a Mountain in Sweeden
Kebne is a minimalist outdoor gym that acts as a hybrid of sculpture, public furniture and landscape architecture. Designers Johan Kauppi and Nina Kauppi drew inspiration from Kebnekaise, Sweden’s... MORE

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3D-Printed Clay Vases
Designer Olivier van Herpt Makes Unique Clay Vase Designs
Athletic Beauty Kits
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Fitness-Themed Skincare Merchandising
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play_circle_filled Arcade-Style Gyms
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