Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Instagrammable
Fitness
Socially driven consumers embrace workouts that also offer photo opps.
6.4
Trend score
Trend
What is the Instagrammable Fitness trend?
Instagrammable Fitness: As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations.
Trend themes
Themes within the Instagrammable Fitness trend
Three behaviours holding the trend together01
Aesthetically Driven Fitness Studios
Fitness studios are embracing design-led aesthetics that provide an aesthetically pleasing experience above all else, attracting a more casual clientele that values socially driven extrinsic motivations; this opens the door for innovative concepts that can offer unique, memorable fitness experiences.
02
Branded Pop-Up Training Facilities
Pop-up fitness facilities are being created to generate excitement around new product launches, offering multi-faceted, immersive experiences that can include product education sessions, boot camp classes, and yoga sessions; this presents opportunities for brand creativity and unique, unforgettable events.
03
Boutique Designer Gyms
Luxury fashion companies are entering the fitness industry, creating exclusive, high-end designer gyms and spas to target health-conscious fashion consumers; this new niche market presents opportunities for fashion brands to expand their reach and offer customers a 360-degree approach to well-being.
Industry implications
What the Instagrammable Fitness trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
Fashion and apparel brands have a new avenue for reaching health-conscious consumers by creating designer gyms and spas, offering a 360-degree approach to well-being.
For
Fitness and Wellness
The fitness and wellness industry can attract more casual clientele by embracing aesthetic-driven concepts that tap into socially driven extrinsic motivations, creating memorable experiences.
For
Event Planning and Marketing
Brand marketers can leverage pop-up fitness facilities as a way to launch products and brand experiences, creating unique, unforgettable events.
Workshop question
What motivates and drives your consumer to purchase your products or services? How could you add status and social engagement to heighten that experience?
Trend signals
Trend signals for Instagrammable Fitness
Trend score 6.4 out of 10, from popularity 90%, activity 94%, freshness 8%.
Popularity90%
Activity94%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Instagrammable Fitness trend
8 featured examples from Apr 17, 2015 to May 11, 2017CategoryLifestyle
Boutique Designer Gyms
Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit
Luxury fashion brands like Dsquared2 can leverage designer gyms to strengthen their brand image and reach health-conscious consumers.
CategoryArt & Design
Boutique Boxing Gyms
'Shadowbox' in New York City Boasts a Rustic and Upscale Aesthetic
Opportunity for fitness facilities to differentiate themselves by creating unique and stylish workout spaces that cater to the growing demand for experiential fitness.
CategoryLifestyle
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
Sporting goods companies can take advantage of pop-up fitness spaces and branded events to promote their products and increase brand awareness.
CategoryLifestyle
Scholarly Boutique Gyms
The Library Gym is Transforming Training into an Upscale Activity
Disruptive innovation potential lies in creating luxurious fitness experiences that cater to individual preferences.
CategoryLifestyle
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
Fitness studios can explore the concept of floating fitness studios as an innovative way to differentiate themselves and offer a memorable workout experience.
CategoryLifestyle
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
Opportunity for fitness facilities to adopt the concept of transforming office spaces into boutique gyms for a competitive edge.
CategoryLifestyle
Boutique Rowing Studios
Toronto's Nucleo Fitness Combines Rowing with Pilates for a Unique Workout
The fitness and wellness industry can explore the integration of different exercise modalities and equipment to create innovative and effective workout experiences.
CategoryLifestyle
Minimalist Outdoor Gyms
'Kebne' is an Inclusive Outdoor Gym Inspired by a Mountain in Sweeden
The demand for minimalist outdoor gyms calls for fitness equipment manufacturers to develop durable, weather-resistant, and low-maintenance workout equipment.
