Architecture Consumer Insights

Trend - The metaverse welcomes more developments as architectural studios begin constructing buildings and other infrastructure to mimic the physical world. These structures are able to push the limits of traditional architecture with physics-bending designs.

Insight - The metaverse is a space where the imagination can run wild and concoct structures that are otherwise impossible in the physical world. Consumers are turning to the digital space for content that fulfills their desire for the fantastical. Digital infrastructure is, therefore, being built using cutting-edge technology to provide visual stimulation and appease the consumer's need for escapism.

Trend - As more consumers prioritize home projects, brands are offering elevated backyard storage solutions that better fit the aesthetic and functional needs of modern consumers. These sheds have contemporary designs and enhance the appearance of backyards, instead of taking away from them.

Insight - The pandemic made consumers spend more time at home, and therefore focus more on home projects and upgrades that they could elevate their space with. The focus on having highly functional, well-curated home environments will continue as flexible work accommodations prevail, even with the pandemic's impact lessening.

Trend - The Pandemic enforced many drastic changes in the education space, with virtual learning as the safest option. Now that most places in the world are no longer enforcing strict distancing rules, campuses can reopen -- however, they must do so with safety in mind. Connectivity and robotics are integral to this "new normal" of higher education.

Insight - This more technology-driven approach to campuses follows a pattern seen in many industries post-pandemic. Despite mandates lifting in many places, the threat of COVID-19 is still present, both physically, and psychologically. Technology is the key to providing safe, but familiar experiences as society moves into the next phase of the pandemic. Additionally, the use of exciting new technologies heightens experiences, making them feel more worth the risk, and ultimately speaking to a new set of needs.

Trend - Cork is an increasingly popular material as its known for being renewable and biodegradable. Thus, the durable material is now being used in construction projects that are aiming to be sustainable.

Insight - Consumers are increasingly expecting that brands and institutions prioritize sustainability as the impending consequences of climate change make themselves known. These expectations go past brand values, with consumers expecting everything from production to brands' charitable initiatives going towards reducing environmental harm.

Trend - Prefab residences are now being designed to account for the consequences of climate change and natural disasters, with everything from designs that accommodate flooding to those that are earthquake-proof.

Insight - Consumers around the world are increasingly aware of how climate change will affect weather patterns in the future. Because of this, many are choosing to invest in both micro and macro solutions that both lessen their personal impact on the environment, and that might protect them from some of the consequences of climate change in the future.

Trend - The pavilion is a popular format for displaying studio projects during biennales, festivals, and expos, spotlighting global collaboration and achievement. Now, architects are entering competitions and launching public designs that emphasize social distancing for the COVID and post-COVID eras.

Insight - Although feeling fatigued by the government-imposed COVID-19 restrictions, many continue to regard public health and safety as a top priority and as a result, uphold rules that call for physical distancing and outdoor socializing. In this space, individuals are creating a demand for public infrastructure that will accommodate their needs—both for being outside, as well as maintaining distancing between themselves, their friends and family, and strangers.

Trend - Designers and brands are working to expedite the COVID-19 vaccination delivery by proposing new formats. Concepts here range from drive-thru convenience to restaurants who are collaborating with health care officials to provide additional space.

Insight - The COVID-19 pandemic has vividly exposed to consumers the shortcomings of healthcare in their region, both in terms of resource availability and service delivery. Aware of the omnipresent importance of this industry, individuals are demanding better preparedness, as well as efficiency and convenience in everyday healthcare. This, in turn, will leave consumers feeling calmer, as well as better supported for the future.

Trend - With sustainability as a top priority, architects and designers are embracing different eco-friendly concepts. "Reversible design" is the architecture of structures that can be easily deconstructed, reused, or where parts can be removed and added easily.

Insight - Contemporary consumers are wary of the impending consequences of climate change and a large number of them are increasingly aware that simply shifting their lifestyle and practicing ecological mindfulness are likely not enough. As a result, many are increasingly demanding that brands and creators take the environment into consideration. In doing so, individuals feel more at ease and proud of their advocacy for a better future.

Trend - Auto brands are having an effect on the aesthetic and functional decisions in architecture and interior design projects. While some car companies are directly partnering with an architectural practice, others are serving as a strong point of inspiration.

Insight - When it comes to their lifestyles, contemporary consumers are always looking for ways to instill equilibrium and be consistent—whether that is about balancing work and play or facilitating stronger connections between their personal preferences. As a result, many are placing an emphasis on aesthetics as a means of remaining "on-brand." This, in turn, allows individuals to be more confident in their self-expression.

Trend - Dentist offices are differentiating themselves by taking on an informal and modern look. This comes as young people today seek out products and experiences that specifically reflect who they aspire to be.

Insight - Millennials tend to be aesthetic-driven when buying products and services, whether that's for home items they purchase or choosing which restaurants they frequent. Much of this is driven by social media trends, where young people present curated images of themselves and their lifestyles in a way that's tied to the identity they'd like to project. Thus, these aesthetic shifts are impacting even the most unlikely spaces.