Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cork
Construction
Cork is increasingly used as an eco-friendly construction material.
5.5
Trend score
Trend
What is the Cork Construction trend?
Cork Construction: Cork is an increasingly popular material as its known for being renewable and biodegradable. Thus, the durable material is now being used in construction projects that are aiming to be sustainable.
Insight
The consumer insight behind the Cork Construction trend
Consumers are increasingly expecting that brands and institutions prioritize sustainability as the impending consequences of climate change make themselves known. These expectations go past brand values, with consumers expecting everything from production to brands' charitable initiatives going towards reducing environmental harm.
Trend themes
Themes within the Cork Construction trend
Three behaviours holding the trend together01
Sustainability
Cork is being increasingly used as a sustainable and eco-friendly alternative to traditional construction materials.
02
Circular Economy
Designers and architects are incorporating recycled or sustainable materials like cork into their structures to support a circular economy.
03
Migrant Experiences
Counterspace's design for the 2020 Serpentine Pavilion in London will highlight the experiences of migrant communities through the use of textured and gradient materials.
Industry implications
What the Cork Construction trend means for industry
Where the trend changes the playbookFor
Architecture and Construction
Designers and architects can explore sustainable and eco-friendly materials like cork to support their projects and promote sustainability.
For
Retail Design
Incorporating sustainable and visually appealing materials like cork and wood can create a welcoming and tactile atmosphere in retail spaces.
For
Renewable Energy
Incorporating sustainable materials like cork and using self-powered systems like solar panels in construction can support the growth of renewable energy and reduce environmental damage.
Workshop question
How is your brand prioritizing sustainability in a way that's authentic and effective?
Trend signals
Trend signals for Cork Construction
Trend score 5.5 out of 10, from popularity 72%, activity 82%, freshness 10%.
Popularity72%
Activity82%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Cork Construction trend
5 featured examples from Feb 8, 2019 to Jun 18, 2021CategoryEco
Sustainable Self-Powered Homes
'The House of Wood, Straw, and Cork' is Modern Yet Cozy
Companies in the construction materials industry can seize the opportunity to develop and market eco-friendly building materials such as cork and straw.
CategoryEco
Recycled Annual Pavilions
The 2020 Serpentine Pavilions Will Be Designed by Counterspace
Architecture firms can explore sustainable construction methods and incorporate cultural elements into their designs.
CategoryArt & Design
Eco-Friendly Tech Shops
The Google Store NYC Features Cork & Recycled Materials
Incorporating sustainable elements into retail spaces can drive sales while promoting eco-friendly practices.
CategoryEco
Sustainable Cork Houses
This Cork House Project is on the Shortlist for the 2019 Stirling Prize
Disruptive innovation opportunity: Introduce sustainable and circular design principles into architectural practices to minimize environmental impact.
CategoryEco
Recycled Cork House Designs
Rundzwei Architekten's Project Boasts a High Acoustic Performance
Disruptive innovation opportunity: Integrate sustainable practices and materials into the construction industry to reduce environmental impact.
