The launch of the latest Nike Women Concept Store, located in Toronto, Canada, came with a few fun surprises including a series of Nike Training Club 'Done Before Dawn' classes as well as an appearance from Canadian snowboarder Spencer O'Brien. She took the time to speak with Trend Hunter about her love of the sports brand as well as her experience with the popular NTC app.
Part of the app herself with her own power legs workout, O'Brien opened up about how it's helped her stay fit while traveling or crunched on time. She joined Nike Master Trainer Eva Redpath at the Nike Women Concept Store location in the Hudson's Bay to introduce a group of lucky women to the new space and more.
What's Driving This Trend
- Fitness-celebrating Stores
- Nike Women Concept Store in Toronto launches with a series of fitness classes and special guest appearances, celebrating the trend of incorporating fitness into retail spaces.
- Nike Training Club App
- Snowboarder Spencer O'Brien talks about her love for the Nike Training Club app, showcasing the trend of using fitness apps to stay active while traveling or during time constraints.
- Power Legs Workout
- Canadian snowboarder Spencer O'Brien shares her experience with the power legs workout from the NTC app, highlighting the trend of targeted workouts for specific body parts.
Who This Affects Most
- Sportswear Retail
- The Nike Women Concept Store in Toronto demonstrates the disruptive innovation opportunity for sportswear retailers to create immersive fitness experiences within their stores.
- Fitness Apps
- The popularity of the Nike Training Club app showcases the disruptive innovation opportunity for fitness app developers to create engaging and effective workout experiences for users.
- Athletic Training
- The power legs workout from the NTC app highlights the disruptive innovation opportunity for athletic trainers to develop specialized training programs that target specific muscle groups.
