Many products on the market offer consumers new opportunity to use data analytics in the quest for fitness, and the ShapeScale is perhaps the most impressively futuristic of any yet. The device looks like a bathroom scale with an arm protruding from it, but that arm is really the heart of the gadget. The ShapeScale is a body scanner that creates 3D digital images of users, allowing them to get incredibly accurate digital measurements for tracking their fitness goals.
The ShapeScale does indeed offer weighing, so that initial guess isn't completely off base. As the scale takes a weight measurement, the scanning arm (which contains a camera) spins around the consumer several times, generating a digital avatar with precise measurements for different body parts.
Key Themes Behind This Trend
- Fitness Data Analytics
- The ShapeScale and similar products offer a disruptive innovation opportunity for the fitness industry through the use of precise digital measurements for tracking fitness goals.
- 3D Body Scanning
- The ShapeScale represents a disruptive innovation opportunity for the healthcare and fashion industries through the precise measurement of body parts in 3D digital images.
- Smart Home Fitness Devices
- The ShapeScale and similar fitness-focused 3D body scanners offer a disruptive innovation opportunity for the smart home industry through the integration of health tracking and measurement tools into household devices.
Where This Applies
- Fitness Industry
- The ShapeScale and similar products offer a disruptive innovation opportunity through precise digital measurements for tracking fitness goals.
- Healthcare Industry
- The ShapeScale represents a disruptive innovation opportunity through the precise measurement of body parts in 3D digital images.
- Smart Home Industry
- The ShapeScale and similar fitness-focused 3D body scanners offer a disruptive innovation opportunity through the integration of health tracking and measurement tools into household devices.
