Those who voluntarily sign up for a Tough Mudder obstacle course know that they'll have the chance to push themselves mentally and physically—and soon, fitness enthusiasts will be able to do the same at Tough Mudder's new studio gyms.
In the next year, Tough Mudder plans to launch a chain of boutique gyms across the United States. Naturally, the kinds of equipment that can be found at these gyms will help people prepare for the level of gruelling outdoor races that the company is so well-known for; some of the tasks that one might face at Tough Mudder include climbing under barbed wire, getting electrocuted and jumping off high cliffs. Naturally, it's been called the "mother of obstacle course races."
As Tough Mudder has now been around for quite some time, race participation is now slowing. This new business venture seems to be an initiative to bring in new forms of revenue as an alternative to $130 race fees.