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Versatile Fitness Memberships

ClassPass Lets People Enjoy Unlimited Classes to Boutique Studios

— March 2, 2015 — Lifestyle
The concept of the gym is constantly evolving and ClassPass is ushering in one of the biggest changes yet. Instead of committing to a single gym, ClassPass grants people access to boutique fitness classes around their city. Although the unique program has already taken over major cities in the United States, ClassPass is launching this month in Toronto.

For $79 to $99 a month (price varies by city), ClassPass is a versatile membership that gives people choice and variety. Members can enjoy workouts from cycling and yoga to strength training and martial arts. Booking classes are made easy as well thanks to the ClassPass mobile app. Frequent travelers will be able to opt into ClassPass Flex, which carries their membership into any ClassPass city.

Overall, ClassPass is made with young urban individuals in mind.
Trend Themes
1. Boutique Fitness Classes - Disruptive innovation opportunity: Create a platform that offers a curated selection of boutique fitness classes for a monthly membership fee.
2. Versatile Fitness Memberships - Disruptive innovation opportunity: Develop a subscription-based service that allows members to access multiple gyms and fitness studios in their city.
3. Mobile App for Booking Fitness Classes - Disruptive innovation opportunity: Create a mobile app that simplifies the process of booking fitness classes across multiple studios and allows for easy membership management.
Industry Implications
1. Fitness and Wellness - Disruptive innovation opportunity: Introduce technology-driven solutions to enhance the fitness and wellness industry, such as personalized workout plans and virtual fitness classes.
2. Subscription Services - Disruptive innovation opportunity: Explore new subscription models for other industries, such as offering a selection of curated products or services for a monthly fee.
3. Travel and Tourism - Disruptive innovation opportunity: Develop a service that enables travelers to access fitness facilities and classes in different cities or countries through a single membership.
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