Category
Business
Assisted Conversion
Trend cluster
Category
Destination
Retail
Retail locations adapt to more than just a place for product consumption.
4.5
Trend score
Trend
What is the Destination Retail trend?
Destination Retail: As consumers seek out more experiential aspects in their day-to-day routine, retailers are taking note and re-defining how the traditional shopping space is structured. Integrating unexpected experiences like health studios and spas, retailers are looking to change the way retail spaces are perceived, and turn traditional shopping spaces into more of a destination for experiential activities and relaxation.
Trend themes
Themes within the Destination Retail trend
Three behaviours holding the trend together01
Experiential Retail
Retailers are integrating unexpected experiences like health studios and spas, turning traditional shopping spaces into destinations for experiential activities and relaxation.
02
Hybrid Wellness Studios
Brands are creating hybrid fitness studios that offer challenges, comfort, and nourishment in a single location, appealing to those with a desire for self-improvement on all fronts.
03
Interactive Brand Flagships
Brands are creating large interactive flagships, using technology and unique themes to introduce consumers to a wider range of products and services.
Industry implications
What the Destination Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry is re-defining how traditional shopping spaces are structured, integrating more immersive and experiential activities.
For
Fitness Industry
The fitness industry is seeing a rise in hybrid studios that combine multiple wellness activities, providing a more holistic approach to health and wellness.
For
Beauty Industry
The beauty industry is creating interactive and immersive brand flagships to introduce consumers to new products and services.
Workshop question
In what ways could you re-imagine your product or service to be more experiential in nature?
Trend signals
Trend signals for Destination Retail
Trend score 4.5 out of 10, from popularity 65%, activity 61%, freshness 8%.
Popularity65%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Destination Retail trend
6 featured examples from Feb 2, 2016 to Jan 5, 2017CategoryArt & Design
Hybrid Craft Studios
London's 'Drink, Shop & Do' Functions as a Bar, Cafe and Craft Studio
The hospitality industry can explore the integration of craft studios with bars and cafes to create immersive and enjoyable experiences for customers.
CategoryLifestyle
In-Store Yoga Lofts
The Attic at Lululemon Combines the Brand's Products with Yoga Classes
Retailers can capitalize on the health and wellness trend by offering fitness classes and workout gear, in addition to traditional products.
CategoryBusiness
Luxe Immersive Homeware Flagships
The Porcelanosa Flagship in NYC is an Interactive Experience
The homeware industry can embrace interactive digital features and visual experience design to enhance the shopping experience and stand out from competitors.
CategoryBusiness
Hybrid Wellness Studios
ETHOS is a Fitness Boutique That Challenges, Comforts and Nourishes
Opportunity for businesses to create innovative fitness and wellness concepts that cater to holistic well-being.
CategoryMarketing
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
Skincare brands can take advantage of the rising interest in Korean beauty products by creating innovative and experiential flagship stores.
CategoryMarketing
Department Store Fitness Studios
The YUNG CLUB is a Pop-Up Gym Located Inside Selfridges
Department stores can attract consumers and become more relevant by creating temporary fitness studios that combine shopping with fitness experiences.
