The Muji Shanghai store is a stunning, multi-storey experience that continues the Japanese brand's expansion into China. The store features a number of the brand's new retail concepts that add value to the shopping experience for consumers. These features included customization kiosks like the one for fragrance, as well as a floor that serves as a cafeteria-style eatery.
The Muji Shanghai flagship will also feature the brand's new in-store Aroma Lab concept, which shoppers can use to make design their own essential oils blend. Other unique in-store features integrated into the new Shanghai store are a Muji Books section, which includes books and magazines on a variety of lifestyle topics, as well as a Remuji section, which is a line of used clothing collected by the brand.