Toronto-based leather shop Varsity Brown offers high quality and bespoke leather goods that are handmade in store. Founder Matt Boston describes his process as efficient and calculated, comparing his crafting practices to those of affordable furniture retailer IKEA -- known for its flat-packed pieces and easy-to-assemble designs.
In addition to its collection of wallets, belts and artisanal bags, Varsity Brown is also home to sportswear and signature hats that feature its recognizable leather patches and brand insignia. Moreover, the leather maker space and retail shop also offers niche items like electrical outlet and light switch covers, all made from the timeless material.
Matt Boston's in-store crafting facility is one that reflects Millennials' growing appreciation for maker culture. Rather than gravitating towards mass-produced and mimicked fashion, modern consumers are instead choosing to invest in products that feature a handmade and authentic stamp of approval.
Key Themes Behind This Trend
- Handmade Goods
- The trend of buying handmade goods is increasing as consumers seek authenticity and artisanal products.
- Maker Culture
- There is a growing trend toward a maker culture that values handmade and authentic products.
- Efficient Production Processes
- Efficient and calculated production processes, such as those used by Varsity Brown, can provide a disruptive innovation opportunity within the handmade goods industry.
Where This Applies
- Leather Goods
- The leather goods industry can benefit from the growing interest in handmade goods and maker culture, as shown by the success of Varsity Brown.
- Fashion and Accessories
- The fashion and accessories industry can tap into the trend toward authenticity and handmade goods by shifting towards more artisanal production methods.
- Home Decor
- The home decor industry has the potential to follow Varsity Brown's lead by incorporating handmade goods and efficient production processes into their offerings.
