The BreakfastClub Fuses the Energy Generated from Music and Exercise
Riley von Niessen — July 21, 2016 — Art & Design
References: breakfastclubevents & thestar
The 'BreakfastClub' is a monthly morning yoga event that was founded by DJ Ticky Ty and Rob Ferris.
The project was created to combine a healthy activity and the enjoyment of music into one entity, giving electronic music fans a chance to involve themselves in a revitalizing and constructive experience. Once purchasing a ticket, attendees are granted their share of healthy food, juice, coffee and of course, a music-fueled morning yoga class. Music is supplied by local talent, giving attendees the chance to expand their musical horizons while they workout.
Additionally, the event facilitates a stronger sense of community than what's typically found at morning yoga classes, with each participant instantly brought together through a more niche shared interest and a sense of freedom that's generated through its inclusive atmosphere.
The project was created to combine a healthy activity and the enjoyment of music into one entity, giving electronic music fans a chance to involve themselves in a revitalizing and constructive experience. Once purchasing a ticket, attendees are granted their share of healthy food, juice, coffee and of course, a music-fueled morning yoga class. Music is supplied by local talent, giving attendees the chance to expand their musical horizons while they workout.
Additionally, the event facilitates a stronger sense of community than what's typically found at morning yoga classes, with each participant instantly brought together through a more niche shared interest and a sense of freedom that's generated through its inclusive atmosphere.
Trend Themes
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Music-infused Fitness — Opportunity to create workout classes that integrate music into the fitness routine.
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Experiential Wellness — Opportunity to create unique wellness experiences that are social and community-driven.
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Niche Health Events — Opportunity to offer specialized health and wellness events that cater to specific interests.
Industry Implications
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Fitness Industry — Opportunity to integrate music into fitness offerings to enhance the sensory experience.
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Wellness Industry — Opportunity to create innovative and community-driven wellness experiences that appeal to niche markets.
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Event Industry — Opportunity to plan and host specialized health and wellness events that cater to specific interests and offer unique experiences.
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