Retailers create workshop areas for heightened customer involvement
Implications - Realizing the need for greater customization, retailers are rolling out mini in-store workshops and stations to instigate interaction. Designating specific sections of the retail space to allow for customization, product testing or educational experiences, brands are seeking to revamp the retail landscape into a place that is more user-friendly and personalized to consumer preferences.
Workshop Question - How can your brand engage with consumers on a more personal, one-on-one basis?
Trend Themes
-
In-store Workshops — Retailers are offering in-store workshops and stations for heightened customer involvement and greater customization.
-
High-tech Experiences — Businesses are incorporating technology to enhance the customer experience and showcase their industry expertise.
-
Collaborative Projects — Collaborative initiatives are being formed to arrange spaces where urban communities can express themselves and participate in creative projects.
Industry Implications
-
Retail — The retail industry can provide customized in-store experiences through workshops and stations.
-
Photography — The photography industry can offer creative experiences and services such as in-store printing and DIY craft tutorials.
-
Fashion — Fashion and accessories companies can utilize customization kiosks to provide customers with one-of-a-kind products.
