Category
Business
Assisted Conversion
Trend cluster
Category
Workshop
Retail
Retailers create workshop areas for heightened customer involvement.
4.9
Trend score
Trend
What is the Workshop Retail trend?
Workshop Retail: Realizing the need for greater customization, retailers are rolling out mini in-store workshops and stations to instigate interaction. Designating specific sections of the retail space to allow for customization, product testing or educational experiences, brands are seeking to revamp the retail landscape into a place that is more user-friendly and personalized to consumer preferences.
Trend themes
Themes within the Workshop Retail trend
Three behaviours holding the trend together01
In-Store Workshops
Retailers are offering in-store workshops and stations for heightened customer involvement and greater customization.
02
High-Tech Experiences
Businesses are incorporating technology to enhance the customer experience and showcase their industry expertise.
03
Collaborative Projects
Collaborative initiatives are being formed to arrange spaces where urban communities can express themselves and participate in creative projects.
Industry implications
What the Workshop Retail trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry can provide customized in-store experiences through workshops and stations.
For
Photography
The photography industry can offer creative experiences and services such as in-store printing and DIY craft tutorials.
For
Fashion
Fashion and accessories companies can utilize customization kiosks to provide customers with one-of-a-kind products.
Workshop question
How can your brand engage with consumers on a more personal, one-on-one basis?
Trend signals
Trend signals for Workshop Retail
Trend score 4.9 out of 10, from popularity 69%, activity 71%, freshness 8%.
Popularity69%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Workshop Retail trend
5 featured examples from Dec 19, 2016 to Sep 11, 2018CategoryArt & Design
Collaborative Creative Projects
Peanuts Global Art Collective & STORY Boast Community Enhancement
Collaborative creative projects in concept retail can enhance customer engagement and attract a niche audience.
CategoryBusiness
Creative Photography Stores
Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images
Photography retailers can create engaging experiences by providing DIY craft workshops, smartphone printing services, and tutorials.
CategoryFashion
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
By offering interactive and personalized beauty experiences, retailers can attract and retain customers who seek high-tech solutions for their beauty needs.
CategoryBusiness
Homestead Pop-Up Shops
This Hermès Pop-Up Fashion Workshop in Kyoto will Have Revolving Displays
Fashion brands can leverage pop-up workshops to engage customers, showcase products, and test new concepts.
CategoryBusiness
Handbag Customization Kiosks
1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
The fashion industry can explore disruptive innovation opportunities by incorporating more customizable elements into their products, allowing customers to personalize their purch…
