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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Customized QSR

Battling the Foodie backlash of fast food means implementing more customization

Implications - The growth of the "foodie" consumer has created a threat against fast food. Recognizing that personal branding is a key concern of foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically.
Workshop Question — How can your brand tweak aspects of its business or marketing to better appeal to those outside of its consumer base?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
70,347 Total Clicks
Date Range:
Jan 16 — Dec 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Digital Menu Boards
Digital Menu Boards
This Fast Casual Restaurant Targets Millennials with High-Tech Innovations
Johnny Rockets is launching a new fast casual restaurant complete with digital menu boards and touchscreen ordering kiosks. In order to accommodate Millennials, many restaurants have begun testing... MORE
French Fry Flavor Packets
French Fry Flavor Packets
The 'French Fry Shakers' from Church's Chicken Allow for Customization
The new ‘French Fry Shakers’ from Churches Chicken add an element of customization to the fast food experience. Instead of choosing from the limited selection of salt or pepper,... MORE
Customizable Late Night Menus
Customizable Late Night Menus
The Late Night Jack Hacks Allow Customers to Customize Their Meal
While Jack in the Box already helps customers satisfy late-night cravings with its ‘Munchie Meals,’ now it is giving them even more choice with its DIY ‘Late Night Jack Hacks.’... MORE
Quick Cashless Restaurants
Quick Cashless Restaurants
Restaurant Chain Wagamama Incorporates a Quicker Way to Eat and Pay
One of the pain points for restaurant customers is the experience surrounding payment, which is why restaurant chain Wagamama took it upon itself to create a cashless experience. Instead of... MORE
Rewarding Mexican Restaurant Apps
Rewarding Mexican Restaurant Apps
The TJ Rewards App Helps Taco John's Customers Earn Free Food
Earlier this summer, the popular Mexican quick-service chain Taco John’s rolled out an app-based loyalty program called TJ Rewards. Not only does the new app help customers earn free food, but... MORE
Whimsical Cereal Cafes
Whimsical Cereal Cafes
The Cereal Box, Inc. Serves More Than 50 Types of Cereal
While restaurants serving up cereal is nothing new, The Cereal Box, Inc. in Denver, Colorado, is putting a whole new spin on the beloved breakfast food. As stated on the cafe’s website, “... MORE
Personalized Taco Rewards
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
Taco Bell recently unveiled its new lifestyle website ta.co, a platform that is not only cleverly named but also all about customization and tasty taco rewards. The clever website boasts a gamified... MORE

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Urban Cereal Cafes
Urban Cereal Cafes
Kellogg's Cereal Cafe Has Opened a Permanent Space in NYC's Union Square
Marshmallow Cereal Milkshakes
Marshmallow Cereal Milkshakes
For a Limited Time, Burger King is Offering a Lucky Charms Shake
DIY Cereal Cafes
DIY Cereal Cafes
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Coffee Chain Loyalty Cards
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Pumpkin-Flavored Cereal Bowls
Pumpkin-Flavored Cereal Bowls
Kellogg's is Offering a Pumpkin Spice Latte Bowl at Its Cereal Cafe
Rewarding Coffee Shop Contests
Rewarding Coffee Shop Contests
The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
Upscale Cereal Bars
Upscale Cereal Bars
Kellogg's Recently Opened a Cafe That Serves Gourmet Cereal Bowls
Loyalty-Rewarding Sandwich Apps
Loyalty-Rewarding Sandwich Apps
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Premium Ingredient Breakfast Sandwiches
Premium Ingredient Breakfast Sandwiches
These Breakfast Sandwiches are Served on English Muffins
Exclusive Food Loyalty Programs
Exclusive Food Loyalty Programs
Chick-Fil-A's Member Service is VIP with Invite-Only Access
Tangy Sourdough Burger Buns
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This Hearty Burger is Served on Toasted Sourdough Bread
Japanese-Style Onion Rings
Japanese-Style Onion Rings
The New Panko Onion Rings are Made with Japanese-Style Breadcrumbs
Hash Brown-Stuffed Burritos
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This Hybrid Breakfast Wrap Combines Two Dishes into One
French Fry-Topped Burgers
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The Sriracha Curly Fry Burger Combines Two Meals into One
Bro-Focused Food Commercials
Bro-Focused Food Commercials
This Jack in the Box Commercial is Designed to Appeal to Millennials
play_circle_filled Promotional Burger Giveaways
Promotional Burger Giveaways
The New Jack in the Box Promotion Involves One Million Free Burgers
Internet Terminal Tables
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This Chain Now Offers Internet-Connected Charging Stations at Its Tables
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Self-Serve Wine Bars
Tutoni’s Restaurant Features a Self-Serve Bar and Wine Dispensers
Staff-Free Restaurants
Staff-Free Restaurants
The Eatsa Restaurant Ordering System Automates Food Purchases
play_circle_filled VIP Food Kiosks
VIP Food Kiosks
Rutter's Touchscreen Ordering Stations Remember Previous Purchases
NFC Food Payments
NFC Food Payments
Flypay Uses an App and a NFC/QR Sticker to Simplify Restaurant Payments
play_circle_filled High-Tech Family Eateries
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Condiment-Loaded Frites
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This Brunch Fast Food Sandwich Mixes Spicy Mexican and Breakfast Fare
Store-Specific Payment Platforms
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Wiener-Accumulating Apps
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The Wienerschnitzel App Rewards You For Wolfing Down Wieners
Mexican Munchie Rewards Apps
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The Costa Vida Mobile App Lets Mexican Food-Lovers Gain Rewards
Fondue-Inspired French Fries
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This Fast Food Chain is Now Selling 'Bacon Fondue Fries'
Fast Food Truffle Fries
Fast Food Truffle Fries
McDonald's Singapore is Now Serving French Fries With Truffle Seasoning
Loyalty Donut-Ordering Apps
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Dunkin' Donuts is Testing Out a Menu App for On-the-Go Ordering
Contactless Commuter Wearables
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Spicy Nacho Fries
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Jack in the Box is Adding a Mexican Themed Potato Dish to Its Menu
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The E-Coin Bitcoin Debit Card Accepts Payments Like a Credit Card
Payment-Making Apparel
Payment-Making Apparel
Adam Selman is Using Clothes and Accessories to Allow For Wearable Payment
Fast Food Fry Alternatives
Fast Food Fry Alternatives
McDonald's is Testing Sweet Potato Fries in Some Texas Restaurants
Toffee Cereal Concoctions
Toffee Cereal Concoctions
This Unusual Cereal Mixture Contains Toffee and Banana Flavors
Magical Cereal Combinations
Magical Cereal Combinations
This Extremely Sweet Mixed Cereals Cocktail Looks Like Unicorn Poop
Caffeinated Cereal Concoctions
Caffeinated Cereal Concoctions
This Mixed Cereal Cocktail Contains Different Chocolate Cereals
Chocolate Fortune Booths
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
Rewarding Activity Trackers
Rewarding Activity Trackers
This Retail Chain Rewards Healthy Habits with Store Discounts
Gamified Payment Apps
Gamified Payment Apps
This App Changes the Concept of Collections by Educating Consumers
Social Downtime Campaigns
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
Reward-Maximizing Hotel Promotions
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
Hip Cereal Cafes
Hip Cereal Cafes
This New Breakfast-Themed Bar Will Let Customers Mix and Match Different Cereals
Ultra-Spicy Chicken Fries
Ultra-Spicy Chicken Fries
This Dish is Seasoned with a Peppery Mix of Cayenne and Black Pepper
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Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Takeout Loyalty Programs
Takeout Loyalty Programs
The Pei Wei My Wei Dining Rewards Program is Ideal for Frequent Foodies
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The New Minion Character Fries are Exclusively Offered at McDonald's Brazil
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Sakura French Fries
McDonald's Cherry Blossom-Seasoned French Fries Mimic the Taste of Spring
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Digital Pizza Payments
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You Will Soon Be Able to Season McDonald’s Fries Yourself