Battling the Foodie backlash of fast food means implementing more customization
Implications - The growth of the "foodie" consumer has created a threat against fast food. Recognizing that personal branding is a key concern of foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically.
Workshop Question - How can your brand tweak aspects of its business or marketing to better appeal to those outside of its consumer base?