Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
QSR
Battling the Foodie backlash of fast food means implementing more customization.
3.9
Trend score
Trend
What is the Customized QSR trend?
Customized QSR: The growth of the "foodie" consumer has created a threat against fast food. Recognizing that personal branding is a key concern of foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically.
Trend themes
Themes within the Customized QSR trend
Three behaviours holding the trend together01
Fast Food Customization
Fast food companies are implementing customization into their products as a response to the demands of the foodie consumer.
02
Cashless Payment Technology for Restaurants
Restaurants are incorporating cashless payment technology to improve payment efficiency and customer experience.
03
Restaurant Technology Innovations
Restaurants are incorporating new technologies such as digital menu boards, touchscreen kiosks, and mobile apps to target tech-savvy consumers.
Industry implications
What the Customized QSR trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
The fast food industry can implement customization to appeal to the foodie consumer and retain customer loyalty.
For
Restaurant Technology Industry
Restaurant technology industries can provide cashless payment solutions and high-tech innovations for restaurants.
For
Cereal Cafe Industry
The cereal cafe industry can adopt a unique and customizable approach to breakfast dining, catering to the nostalgia of millennials with a playful atmosphere.
Workshop question
How can your brand tweak aspects of its business or marketing to better appeal to those outside of its consumer base?
Trend signals
Trend signals for Customized QSR
Trend score 3.9 out of 10, from popularity 56%, activity 51%, freshness 8%.
Popularity56%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Customized QSR trend
7 featured examples from Oct 21, 2015 to Dec 22, 2017CategoryBusiness
Digital Menu Boards
This Fast Casual Restaurant Targets Millennials with High-Tech Innovations
Advancements in digital technology are disrupting the fast casual industry, allowing for quicker and more personalized service.
CategoryLifestyle
French Fry Flavor Packets
The 'French Fry Shakers' from Church's Chicken Allow for Customization
The fast food industry could benefit from innovative and customized seasoning options as a way to stand out from competitors and provide a unique experience for customers.
CategoryLifestyle
Customizable Late Night Menus
The Late Night Jack Hacks Allow Customers to Customize Their Meal
Incorporating customizable, DIY menus can be a major disruption in the fast food industry, leading to more customers in search of personalized late night options.
CategoryTech
Quick Cashless Restaurants
Restaurant Chain Wagamama Incorporates a Quicker Way to Eat and Pay
Disruptive innovation opportunity: Revolutionize the restaurant industry by adopting cashless payment systems, server-less operations, and split bill technology.
CategoryTech
Rewarding Mexican Restaurant Apps
The TJ Rewards App Helps Taco John's Customers Earn Free Food
Disruptive innovation opportunity: Explore digital loyalty programs and mobile couponing as a means to attract and retain customers.
CategoryLifestyle
Whimsical Cereal Cafes
The Cereal Box, Inc. Serves More Than 50 Types of Cereal
The food and beverage industry can explore opportunities to create customizable food experiences and innovative cereal-based products that attract nostalgic and adventurous custom…
CategoryLifestyle
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
Opportunity for fast food chains to implement customizable menus and digital ordering systems to enhance customer satisfaction and loyalty.
