Customized QSR

Battling the Foodie backlash of fast food means implementing more customization

Implications - The growth of the "foodie" consumer has created a threat against fast food. Recognizing that personal branding is a key concern of foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically.
SCORE 6.5
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50,170 Total Clicks
Jan 16 - Dec 17
This Quarter and Warm
LifestyleFood
Featured Examples
Digital Menu Boards - This Fast Casual Restaurant Targets Millennials with High-Tech Innovations
SCORE 6.5
Warm 3,151 Clicks Pub: Feb 5, 16
Digital Menu Boards
This Fast Casual Restaurant Targets Millennials with High-Tech Innovations
Johnny Rockets is launching a new fast casual restaurant complete with digital menu boards and touchscreen ordering kiosks. In order to accommodate Millennials, many restaurants have begun testing... [More]
French Fry Flavor Packets - The 'French Fry Shakers' from Church's Chicken Allow for Customization
SCORE 4.3
Average 1,345 Clicks Pub: Jan 19, 16
French Fry Flavor Packets
The 'French Fry Shakers' from Church's Chicken Allow for Customization
The new ‘French Fry Shakers’ from Churches Chicken add an element of customization to the fast food experience. Instead of choosing from the limited selection of salt or pepper,... [More]
Customizable Late Night Menus - The Late Night Jack Hacks Allow Customers to Customize Their Meal
SCORE 5.4
Warm 1,474 Clicks Pub: May 16, 16
Customizable Late Night Menus
The Late Night Jack Hacks Allow Customers to Customize Their Meal
While Jack in the Box already helps customers satisfy late-night cravings with its ‘Munchie Meals,’ now it is giving them even more choice with its DIY ‘Late Night Jack Hacks.’... [More]
Quick Cashless Restaurants - Restaurant Chain Wagamama Incorporates a Quicker Way to Eat and Pay
SCORE 4.4
Average 696 Clicks Pub: Jan 8, 16
Quick Cashless Restaurants
Restaurant Chain Wagamama Incorporates a Quicker Way to Eat and Pay
One of the pain points for restaurant customers is the experience surrounding payment, which is why restaurant chain Wagamama took it upon itself to create a cashless experience. Instead of... [More]
Rewarding Mexican Restaurant Apps - The TJ Rewards App Helps Taco John's Customers Earn Free Food
SCORE 4.6
Average 334 Clicks Pub: Oct 24, 16
Rewarding Mexican Restaurant Apps
The TJ Rewards App Helps Taco John's Customers Earn Free Food
Earlier this summer, the popular Mexican quick-service chain Taco John’s rolled out an app-based loyalty program called TJ Rewards. Not only does the new app help customers earn free food, but... [More]
Whimsical Cereal Cafes - The Cereal Box, Inc. Serves More Than 50 Types of Cereal
SCORE 4.4
This Quarter and Average 326 Clicks Pub: Dec 22, 17
Whimsical Cereal Cafes
The Cereal Box, Inc. Serves More Than 50 Types of Cereal
While restaurants serving up cereal is nothing new, The Cereal Box, Inc. in Denver, Colorado, is putting a whole new spin on the beloved breakfast food. As stated on the cafe’s website, “... [More]
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