In an attempt to draw more customers into its stores, Quiznos' has introduced a new app-based loyalty program called Toasty Points. Much like other chains, the convenience of the app is designed to give customers an easier way to earn points and ultimately redeem rewards for their purchases.
The Toasty Points loyalty program is an app-based platform available for both iOS and Android users. The program works by giving users one point for each dollar spent. Over time, the points can be used to redeems free drinks, combos, subs and salads. The chain is also offering special promotions such as a free four-inch sub for those who download the app and bonus points for those who refer friends to the app.
Why This Trend Is Growing
- App-based Loyalty Programs
- Opportunities for businesses to create app-based loyalty programs that make it easier for customers to earn and redeem rewards.
- Points-for-dollars Systems
- Opportunities for businesses to employ systems that offer customers points for every dollar they spend and redeem for rewards.
- Promotion Incentives
- Opportunities for businesses to offer special promotions, such as free items or bonus points, to customers who download apps and refer friends.
Industries Being Reshaped
- Fast Food Restaurants
- Opportunities for fast food restaurants to follow Quiznos' example and launch app-based loyalty programs to attract more customers.
- Retail Stores
- Opportunities for retail stores to implement points-for-dollars systems that provide customers with rewards for their purchases.
- Travel and Hospitality
- Opportunities for hotels and airlines to offer promotion incentives for customers who download their apps and refer friends.
