Payment-Making Apparel

Adam Selman is Using Clothes and Accessories to Allow For Wearable Payment

MasterCard recently announced a project that focuses on touch-less payments, and one of the most interesting manifestations of this project is a wearable payment system that revolves around clothes and accessories that the wearer can use to make touchless payments. The designer who conceived this dress is none other than Rihanna's trusted and favorite fashion designer Adam Selman.

What's awesome about this wearable payment clothing collection is that it comprises clothing that looks normal and fashionable and that people would actually wear, rather than looking like something so futuristic that it looks ridiculous. The clothes connect to a companion payment app on your phone via Bluetooth.

Wearable payments have been around in other forms, but none as appealing as this one revolving around regular and fashionable clothing.

Wearable Payments
The use of wearable technology for contactless payments provides a new and convenient way for consumers to make purchases.
Fashion-tech Collaboration
Collaboration between fashion designers and technology companies creates opportunities to merge technology with fashion design.
Bluetooth-connected Fashion
The integration of Bluetooth technology into clothing and accessories allows for easy and seamless access to payment methods.

Sectors Adopting This

Fashion & Retail
Fashion brands and retailers can explore integrating wearable technology as a payment form, offering customers convenience and a new way to shop.
Mobile Payments
The use of wearables for payments offers potential growth for the mobile payment industry as consumers seek more convenient payment options.
Technology & Innovation
The integration of wearable payments demonstrates the potential for further innovation at the intersection of fashion and technology.
SCORE
5.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 74%
Freshness 8%