McDonald's fries are iconic; no other fast food franchise has ever been able to replicate its deliciously greasy taste. Now, the brand is actually altering the taste, but don't worry, it is at your own discretion.
Reportedly, McDonald’s is testing seasoned fries in Stockton, California. However, they will not be sold seasoned; customers will have the choice of adding on a variety of seasonings -- just like popcorn at the movies. The seasonings that are up for testing include Garlic Parmesan, Zesty Ranch and Spicy Buffalo.
If customers decide on adding some of the spice packets into their bag of fries, they just have to follow the simple step-by-step guide that will be printed on the bags: "1. Pour ‘em, 2. Sprinkle ‘em, 3. Close ‘em, 4. Shake ‘em and 5. Love ‘em."
Why This Trend Is Growing
- Customizable Fast Food Orders
- The ability to add seasonings on-demand to fast food orders can revolutionize customization.
- DIY Food Kits
- DIY kits with spices offered at fast food restaurants can be a new product offering.
- Convenient Snacking
- Pre-packaged seasoning packets available for purchase can boost sales and convenience for customers.
Industries Being Reshaped
- Fast Food Chains
- Fast food chains can create new product incentives through DIY kits and customizable seasoning offerings to drive sales.
- Food Retail
- DIY seasoning packets can be introduced in grocery stores as a complementary product for fast food menu items.
- Food Packaging
- Development of pre-packaged seasoning packets for fast food restaurants can create more packaging opportunities and revenues.
