This Dish is Seasoned with a Peppery Mix of Cayenne and Black Pepper
Katherine Pendrill — August 14, 2015 — Lifestyle
References: bk & brandeating
Burger King unveiled an ultra-spicy chicken dish that is sure to knock you out of your seat. The new menu offering is an updated version of the chain's iconic 'Chicken Fries,' which made a return to the Burger King menu earlier this year. While this new dish may look familiar, it packs a much more powerful punch than its predecessor.
The new 'Fiery Chicken Fries' are made from white meat chicken, which has been shaped into long strips and then deep-fried. The chicken is covered with a unique batter that contains a peppery mix of cayenne, black pepper and other unnamed spices. The ultra-spicy chicken dish is served in an intimidating package, which features a cartoon chicken wearing a flame-emblazoned luchador mask.
If you're brave enough to try them, the Fiery Chicken Fries are available at participating Burger King restaurants for a limited time.
The new 'Fiery Chicken Fries' are made from white meat chicken, which has been shaped into long strips and then deep-fried. The chicken is covered with a unique batter that contains a peppery mix of cayenne, black pepper and other unnamed spices. The ultra-spicy chicken dish is served in an intimidating package, which features a cartoon chicken wearing a flame-emblazoned luchador mask.
If you're brave enough to try them, the Fiery Chicken Fries are available at participating Burger King restaurants for a limited time.
Trend Themes
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Spicy Fast Food — The popularity of ultra-spicy dishes in fast food chains presents opportunities for restaurants to innovate with hotter flavor profiles.
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Revamped Menu Offerings — Updating classic menu items with new and bold flavors can drive excitement and interest among consumers.
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Creative Packaging Design — Eye-catching and unique packaging designs can enhance the appeal of a product and capture consumer attention.
Industry Implications
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Fast Food — Fast food chains can explore the incorporation of spicier options on their menus to cater to the growing demand for spicy food.
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Food and Beverage — The introduction of ultra-spicy dishes opens up opportunities for food and beverage companies to develop new products featuring intense and bold flavors.
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Packaging — Innovative packaging solutions that combine functionality and creativity can create memorable experiences for consumers and differentiate brands.
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