The 'TimCard' is a loyalty card offered by the popular Canadian coffee chain 'Tim Hortons' and promotes customer interaction with the brand.
The card is designed in way that most consumers will find accessible, with a simple concept behind it that makes it easy to use. The loyalty card contains money, which can be added to it via the accompanying 'TimmyMe' app and can be set up to be either automatic or manually inputted. Users of the card and the app will be provided with special offers and bonuses based on their number of purchases.
Tim Hortons' loyalty card ensures that people who are regular customers are rewarded for being such, while those who are irregular customers of the chain have an increased incentive to purchase its food and drink products.