A Chicago restaurant named 'Wow Bao' is changing the way consumers order at fast casual restaurants with its kiosk ordering system. Although fast casual restaurants are characterized by high turnover, lengthy lines can sometimes slow down service. This digital kiosk helps streamline the ordering process by removing the need for employee-customer interaction.
The kiosk ordering system can be found in all five Wow Bao locations in Chicago. The system is designed to give customers the ability to place their order even when there is a line at the counter. The system not only helps to speed up the ordering process, but it also satisfies the customer demand for customization. The kiosks give customers greater control over what they are ordering and there is no chance of staff confusion when it comes to complex orders.
Overall, the kiosks help to meet the growing demand for quick and personalized service at fast casual eateries.
Why This Trend Is Growing
- Digital Kiosk Ordering
- There is an opportunity to develop and offer digital kiosk ordering systems that streamline the ordering process while giving customers greater control over their orders.
- Self-service Technologies
- There is an opportunity to create self-service technologies for a range of industries to improve customer experience by removing the need for employee-customer interaction and allowing for greater customization.
- Personalized Service
- The demand for personalized service is growing and businesses that offer customizable options to customers through technologies like digital kiosks have an opportunity to differentiate themselves in the marketplace.
Industries Being Reshaped
- Fast Casual Restaurants
- There is an opportunity for fast casual restaurants to incorporate digital kiosks into their ordering systems to improve customer experience and increase efficiency.
- Retail
- Retail businesses can benefit from offering self-service technologies like digital kiosks to improve customer experience, increase efficiency, and reduce the requirement for employee-customer interaction.
- Hospitality
- The hospitality industry can benefit from offering self-service technologies like digital kiosks to improve customer experience and increase efficiency, particularly in areas like check-in and ordering at restaurants or bars.
